Analytics Director: Strategy, Insights & Leadership

Zeno Group; Washington (District of Columbia); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Headspace

Paid time off

Life insurance

Job summary

Zeno Group in Washington, DC seeks a Director, Analytics to lead measurement programs across corporate, consumer and healthcare clients. You will guide analytics strategy, translate data into insights, and partner with strategy, creative, media and account teams to optimize performance.

This role blends strategic thinking with hands-on execution, offering mentorship to the analytics team and opportunities to expand Zeno's capabilities.

Qualifications

• 6+ years of experience in analytics, marketing analytics, communications measurement or related fields within an agency, consulting or client-service environment.
• Experience developing measurement strategies and analytics frameworks that support communications and marketing objectives.
• Strong understanding of paid, earned, owned and social media measurement.
• Experience translating complex data into clear insights and strategic recommendations for clients and internal stakeholders.
• Advanced proficiency with Tableau, Looker Studio, Power BI or similar data visualization platforms.

Responsibilities

• Analytics Strategy & Client Leadership: Develop measurement strategies and analytics frameworks that align with client objectives, business priorities and communications goals.
• Measurement & Performance Insights: Lead integrated analytics programs across paid, earned and owned channels, translating complex data into actionable insights and strategic recommendations.
• Data Visualization & Reporting: Oversee the development of dashboards, reports and visualizations that clearly communicate performance and support data-informed decision-making.
• Cross-Functional Collaboration: Partner with strategy, creative, media and account teams to integrate analytics into communications planning and campaign optimization.
• Innovation & Analytics Solutions: Identify new measurement approaches, technologies and methodologies that strengthen analytics capabilities and improve client outcomes.
• Team Leadership & Talent Development: Mentor and develop team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Support business development efforts by helping identify new opportunities, communicating the value of analytics and contributing to the continued evolution of Zeno's analytics practice.

Skills

Analytics leadership

Client management

Data visualization

Stakeholder communication

Cross-functional collaboration

Strategic thinking

Marketing analytics

Advanced Excel

Google Analytics

AI-enabled analytics familiarity

Tools

Tableau

Looker Studio

Power BI

Google Analytics

Meta Ads Manager

Brandwatch

NewsWhip

Muck Rack

Pathmatics

Audiense

Job description

Zeno Group in Washington, DC seeks a Director, Analytics to lead measurement programs across corporate, consumer and healthcare clients. You will guide analytics strategy, translate data into insights, and partner with strategy, creative, media and account teams to optimize performance.

This role blends strategic thinking with hands-on execution, offering mentorship to the analytics team and opportunities to expand Zeno's capabilities.