Director of Digital & Web Strategy: AI, SEO & Growth

ZN001 Zeno US; Chicago (IL); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Medical, dental & vision insurance

401(k) with company match

Paid time off & holidays

Headspace mental health benefit

Job summary

Zeno Group in Chicago seeks a Director, Digital & Web Strategy to lead digital strategy engagements across websites, content, search, social media and AI-powered discovery. You will translate audience insights and performance data into strategic directions, guiding cross-functional teams and collaborating with clients to drive measurable impact.

The role emphasizes mentoring, client counseling, and evolving Zeno's capabilities in GEO/SEO, social disciplines and analytics.

Qualifications

• 6+ years of experience in digital communications, social media, digital strategy, creator marketing or related fields within an agency or similar environment.
• 6+ years of experience in digital strategy, web strategy, content strategy, search, social media, digital communications or related fields within an agency, consulting or client-service environment.
• Experience leading digital strategy engagements across multiple areas such as website strategy, content strategy, SEO/search, social strategy, audience research or digital analytics.

Responsibilities

• Lead integrated digital strategy engagements across websites, content, search, social media and AI-powered discovery, connecting audience needs and digital behaviors with client business and communications objectives.
• Guide website, content, search, social and competitive analyses, synthesizing complex findings into clear strategies and actionable recommendations for clients.
• Lead SEO and GEO strategies that strengthen brand visibility across traditional and AI-powered search experiences, including search behavior, organic visibility, content authority, citations and competitive positioning.
• Develop website and content strategies spanning audience needs, user journeys, information and content priorities, channel roles and optimization roadmaps.
• Guide social and audience strategies informed by platform dynamics, cultural behaviors, content performance and evolving ways people discover and engage with brands.
• Partner with analytics teams to define success measures, interpret digital performance and translate data into recommendations that improve digital experiences and program effectiveness.
• Serve as a trusted digital advisor to clients, leading strategic discussions, presenting recommendations and helping stakeholders navigate evolving digital behaviors, technologies and opportunities.
• Mentor and develop junior strategists while partnering across design, analytics, creative, digital and account teams to deliver integrated client solutions.
• Identify opportunities to expand client engagements, contribute to new business and help evolve Zeno's digital strategy capabilities, methodologies and points of view.

Skills

Digital strategy

Web strategy

SEO/GEO

Social media

Client counseling

Cross-functional leadership

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Job description

Zeno Group in Chicago seeks a Director, Digital & Web Strategy to lead digital strategy engagements across websites, content, search, social media and AI-powered discovery. You will translate audience insights and performance data into strategic directions, guiding cross-functional teams and collaborating with clients to drive measurable impact.

The role emphasizes mentoring, client counseling, and evolving Zeno's capabilities in GEO/SEO, social disciplines and analytics.