Director, Digital Strategy & Web Experience

Zeno Group; New York (NY); On-site; USD 105,000 - 125,000; Full time

Benefits offered by this job

Be Kind to Your Mind program

401(k) plan

Headspace subscription

Paid time off

Job summary

Zeno Group in New York, NY seeks a Director, Digital & Web Strategy to lead integrated digital strategies across websites, content, search, social and AI-driven discovery. You’ll translate insights and performance data into actionable recommendations for client brands.

Lead cross-functional teams, mentor juniors and help evolve capabilities in GEO, SEO, content strategy, and digital analytics, while partnering with clients on strategic counsel and growth initiatives.

Qualifications

• 6+ years in digital communications, social media or digital strategy.
• 6+ years leading digital strategy in an agency or client-service setting.
• Experience guiding digital engagements across website, content, SEO/search, social and analytics.
• Ability translate research and performance data into clear strategies and client recommendations.
• Strong understanding of website/content strategy and user journeys.
• Deep knowledge of SEO, organic visibility and digital discovery.

Responsibilities

• Lead integrated digital strategy engagements across websites, content, search, social media and AI-powered discovery.
• Synthesize audience insights and performance data into clear strategies and recommendations for clients.
• Drive SEO and GEO strategies to strengthen brand visibility across search experiences.
• Develop website and content strategies including audience journeys and content priorities.
• Guide social and audience strategies informed by platform dynamics and content performance.
• Partner with analytics teams to define success measures and translate data into improvements.
• Serve as a trusted digital advisor to clients, presenting recommendations to senior stakeholders.
• Mentor and develop junior strategists while collaborating with design, analytics, creative and account teams.
• Identify opportunities to expand client engagements and evolve digital capabilities.

Skills

Digital communications

Digital strategy

Social media

Client counseling

Presentation skills

Storytelling

Cross-functional collaboration

People leadership

Mentoring

Strategic thinking

Curiosity about tech

Education

Bachelor-equivalent degree

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Job description

Zeno Group in New York, NY seeks a Director, Digital & Web Strategy to lead integrated digital strategies across websites, content, search, social and AI-driven discovery. You’ll translate insights and performance data into actionable recommendations for client brands.

Lead cross-functional teams, mentor juniors and help evolve capabilities in GEO, SEO, content strategy, and digital analytics, while partnering with clients on strategic counsel and growth initiatives.