Americas Field Marketing Lead — GTM & Pipeline Growth

Cisco Systems, Inc; Durham (NC); In loco; USD 112.000 - 142.000; Tempo pieno

Descrizione del lavoro

Cisco Systems, Inc. seeks a seasoned B2B marketing professional to partner with the Americas Field Sales organization and serve as a customer and territory expert for GTM initiatives across Enterprise AI, Networking, and Industry market segments.

You will own the marketing strategy and execution for your coverage area, collaborating with Cisco Marketing and Product Marketing to align efforts and accelerate pipeline.

Competenze

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing.
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
• Bachelor’s degree or equivalent experience in Marketing, Business Administration or other related field.
• Experience with MS Office Suite.

Mansioni

• Own the marketing strategy and execution for your coverage area, targeting accounts based on insights and Sales priorities.
• Collaborate with Cisco Marketing and Product Marketing to align execution and plan, including target account focus and territory planning.
• Deploy marketing tactics with Sales at key funnel stages to accelerate pipeline.
• Drive audience acquisition for events and executive programs, providing Sales Enablement with insights, content, and references.
• Support Marketing-sourced pipeline and revenue goals across Enterprise, Commercial, and Service Provider segments.

Conoscenze

B2B Marketing

Event Management

Field Marketing

Data Analytics

Collaboration

Formazione

Bachelor’s degree in Marketing or related field

Strumenti

Salesforce

MS Office Suite

Descrizione del lavoro

Cisco Systems, Inc. seeks a seasoned B2B marketing professional to partner with the Americas Field Sales organization and serve as a customer and territory expert for GTM initiatives across Enterprise AI, Networking, and Industry market segments.

You will own the marketing strategy and execution for your coverage area, collaborating with Cisco Marketing and Product Marketing to align efforts and accelerate pipeline.