Field Marketing Manager - Americas

Cisco; North Carolina; On-site; USD 112,000 - 142,000; Full time

Job summary

Cisco is seeking a senior marketing professional to partner with the Americas Field Sales organization. You will own GTM marketing strategy for Enterprise AI, Networking, and Industry segments, leveraging data and insights to drive pipeline.

Collaboration with Sales, Partners, and Marketing will be essential to execute plans and accelerate revenue. The role emphasizes account-based marketing, budget discipline, and cross-functional coordination to deliver measurable outcomes across multiple

Qualifications

• 5+ years of B2B marketing experience, including events or field marketing.
• Bachelor's degree in Marketing, Business, or related field.
• Experience using data analytics to drive demand and pipelines.

Responsibilities

• Own the marketing strategy and execution for your coverage area, including account planning and collaboration with Cisco Marketing and Product Marketing.
• Collect competitive insights and communicate opportunities, threats, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Deploy marketing tactics with Sales at key funnel stages to accelerate pipeline and drive demand creation.
• Support pipeline and revenue goals through events, executive programs, and Sales Enablement with insights, content, and references.

Skills

B2B Marketing

Event management

Field marketing

Customer marketing

Data analytics

Budget management

Project management

Education

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

Salesforce

Job description

In Americas Field & Partner Marketing, we drive growth across the customer lifecycle by influencing and activating key demand generation and customer experience levers across Cisco. We are responsible for driving business outcomes in partnership with sales. We have intimate customer knowledge. We run the last mile and are accountable for pipeline & revenue impact.

Your Impact

In this role, you'll be a business partner with the Americas Field Sales organization and serve as a customer and territory expert for Go-to-Market (GTM) initiatives and Field Marketing support across Enterprise AI, Networking, and Industry market segments. This includes:

• Collecting and communicating competitive landscape and insights, the biggest opportunities and threats, top accounts/deals, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Owning the marketing strategy and execution for your coverage area, including crafting and implementing plans within target accounts based on deep customer and market insights and Sales' priorities. Collaborate with Cisco Marketing and Product Marketing to align execution, develop a target account focus list, participate in account/territory planning, ensure process adherence for marketing attribution, and partner with the Virtual Demand Center to drive demand creation.
• Knowing top deals for your territory intimately, deploying marketing tactics with Sales at critical stages in the funnel to accelerate pipeline.
• Driving audience acquisition for marketing events, ensuring the right customers are engaged in CIO and executive programs, and providing Sales Enablement through insights, references, content, and events to build, accelerate, and close pipeline.
• Achieving Marketing Sourced Pipeline (Direct & Partner) Technology area growth goals across multiple customer segments, specifically Enterprise, Commercial, and Service Provider.
• Supporting the pipeline and revenue goals of the Americas Architecture organization, recognizing that strong marketing results alone do not equal a balanced business.
• Working within defined budget and compliance processes for all marketing activities.

Minimum Qualifications

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals.
• Bachelor's degree or equivalent experience in Marketing, Business Administration or other related field
• Experience with MS Office Suite

Preferred Qualifications

• Strong project management and budget management experience in B2B environment
• Working knowledge of Salesforce
• Demonstrated business insight and data and analytical skills
• Account based marketing experience, especially in 1:1 marketing
• Critical thinking and problem solving: Ability to understand organizational strategy and processes, identify complex business challenges, design and implement plans to drive business results and advocate for change.

Why Cisco?

At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you'll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada

The starting salary range posted for this position is $112,200.00 to $142,100.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits. Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process. U.S. employees are offered benefits, subject to Cisco's plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks. Employees may be eligible to receive grants of Cisco restricted stock units,