Field Marketing & Demand Gen Lead — Americas

Cisco; North Carolina; Vor Ort; USD 112.000 - 142.000; Vollzeit

Zusammenfassung

Cisco is seeking a senior marketing professional to partner with the Americas Field Sales organization. You will own GTM marketing strategy for Enterprise AI, Networking, and Industry segments, leveraging data and insights to drive pipeline.

Collaboration with Sales, Partners, and Marketing will be essential to execute plans and accelerate revenue. The role emphasizes account-based marketing, budget discipline, and cross-functional coordination to deliver measurable outcomes across multiple

Qualifikationen

• 5+ years of B2B marketing experience, including events or field marketing.
• Bachelor's degree in Marketing, Business, or related field.
• Experience using data analytics to drive demand and pipelines.

Aufgaben

• Own the marketing strategy and execution for your coverage area, including account planning and collaboration with Cisco Marketing and Product Marketing.
• Collect competitive insights and communicate opportunities, threats, and contact landscape to Sales, Customer Success, product teams, and Partners.
• Deploy marketing tactics with Sales at key funnel stages to accelerate pipeline and drive demand creation.
• Support pipeline and revenue goals through events, executive programs, and Sales Enablement with insights, content, and references.

Kenntnisse

B2B Marketing

Event management

Field marketing

Customer marketing

Data analytics

Budget management

Project management

Ausbildung

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

Salesforce

Jobbeschreibung

Cisco is seeking a senior marketing professional to partner with the Americas Field Sales organization. You will own GTM marketing strategy for Enterprise AI, Networking, and Industry segments, leveraging data and insights to drive pipeline.

Collaboration with Sales, Partners, and Marketing will be essential to execute plans and accelerate revenue. The role emphasizes account-based marketing, budget discipline, and cross-functional coordination to deliver measurable outcomes across multiple