Strategic Field Marketing Manager, Enterprise Growth

Cisco Systems, Inc; North Carolina; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Parental leave

Disability insurance

Life insurance

Paid holidays

Paid time off

Job summary

Cisco Systems, Inc is seeking a seasoned B2B Marketing professional to lead field and partner marketing initiatives across the Americas. You will own strategy and execution for key accounts, collaborate with Marketing and Product teams, and drive pipeline with targeted campaigns and events.

The role requires strong analytics, account-based marketing experience, and budget discipline. Cisco highlights comprehensive benefits and a must-have focus on revenue impact.

Qualifications

• 5+ years experience in B2B Marketing including: event management, field marketing or customer marketing
• Experience in using data analytics to develop, implement, and refine field marketing strategies that generate leads and support sales goals
• Bachelor’s degree or equivalent experience in Marketing, Business Administration or other related field
• Experience with MS Office Suite

Responsibilities

• Collect competitive landscape insights and communicate opportunities and threats to Sales, Customer Success, product teams, and Partners.
• Own the marketing strategy and execution for your coverage area, including crafting plans within target accounts and aligning with Sales priorities.
• Collaborate with Cisco Marketing and Product Marketing to develop account plans and ensure marketing attribution and pipeline goals.
• Deploy marketing tactics with Sales at critical funnel stages to accelerate pipeline and expand reach to Enterprise, Commercial, and Service Provider segments.
• Drive audience acquisition for marketing events, engaging CIO and executive programs and supporting Sales Enablement with content and references.
• Achieve Marketing Sourced Pipeline growth across multiple customer segments and support the Americas Architecture organization’s goals.
• Adhere to defined budgets and compliance processes for all marketing activities.

Skills

B2B Marketing

Event management

Field marketing

Customer marketing

Data analytics

MS Office Suite

Salesforce

Education

Bachelor’s degree or equivalent in Marketing/Business

Tools

Salesforce

Job description

Cisco Systems, Inc is seeking a seasoned B2B Marketing professional to lead field and partner marketing initiatives across the Americas. You will own strategy and execution for key accounts, collaborate with Marketing and Product teams, and drive pipeline with targeted campaigns and events.

The role requires strong analytics, account-based marketing experience, and budget discipline. Cisco highlights comprehensive benefits and a must-have focus on revenue impact.