AMER Demand Gen Marketing Lead

Integral Ad Science, Inc.; New York (NY); On-site; USD 69,000 - 119,000; Full time

Job summary

Integral Ad Science, Inc. is seeking a Marketing Manager to join the Demand Generation team in New York. You will help drive regional revenue by activating global initiatives for the AMER market, coordinating with cross-functional partners and the Global Marketing team.

You will manage day-to-day marketing programs, run regional campaigns, and ensure the sales team has the right assets and support for success. This role reports to the Senior Director, Demand Generation.

Qualifications

• 3+ years in integrated or field marketing within ad-tech, digital advertising, or B2B SaaS.
• Proven experience supporting AMER programs within global campaign frameworks.
• Strong execution and project management for webinars, emails, and events.
• Proficient with Marketo/HubSpot, Salesforce, and webinar platforms.

Responsibilities

• Support Global Campaigns by building, rolling out, and activating regional campaigns.
• Run mid-funnel and digital programs including email nurtures and webinars.
• Deliver end-to-end events with logistics, promotion, and in-market execution.
• Collaborate with Content, Communications, and Product Marketing for assets and updates.
• Track metrics and use data to optimize future campaigns.

Skills

Integrated marketing

Campaign management

Field marketing

Tools

Marketo

HubSpot

Salesforce

Webinar tools

Job description

Integral Ad Science, Inc. is seeking a Marketing Manager to join the Demand Generation team in New York. You will help drive regional revenue by activating global initiatives for the AMER market, coordinating with cross-functional partners and the Global Marketing team.

You will manage day-to-day marketing programs, run regional campaigns, and ensure the sales team has the right assets and support for success. This role reports to the Senior Director, Demand Generation.