Demand Gen Marketing Manager (AMER)

Integral Ad Science; New York (NY); On-site; USD 69,000 - 119,000; Full time

Job summary

Integral Ad Science, based at our New York HQ, is seeking a Marketing Manager to join the Demand Generation team. You will drive regional activation of global campaigns across AMER, coordinating campaigns, webinars, and events in collaboration with the Global Marketing team.

You will work with Marketo, HubSpot, Salesforce, and webinar tools to optimize engagement and outcomes, reporting to the Senior Director, Demand Generation.

Qualifications

• 3+ years in integrated marketing or field marketing for ad-tech, digital advertising, or B2B SaaS.
• Experience supporting AMER programs within global campaign frameworks.
• Strong operational, planning, and post-event follow-up skills.

Responsibilities

• Support global campaigns: build, rollout, and regional activation across messaging and timelines.
• Run mid-funnel & digital programs: manage email nurtures, webinars, and digital engagement.
• Deliver end-to-end events: coordinate logistics, promotion, and execution for AMER activations.
• Cross-functional collaboration: adapt assets with Content, Communications, and Product Marketing for AMER audiences.
• Monitor campaign engagement, event ROI, and email metrics; recommend optimizations.

Skills

Campaign management

Email nurtures

Webinars

Event coordination

Cross-functional collaboration

Tools

Marketo

HubSpot

Salesforce

Webinar tools

Job description

Integral Ad Science, based at our New York HQ, is seeking a Marketing Manager to join the Demand Generation team. You will drive regional activation of global campaigns across AMER, coordinating campaigns, webinars, and events in collaboration with the Global Marketing team.

You will work with Marketo, HubSpot, Salesforce, and webinar tools to optimize engagement and outcomes, reporting to the Senior Director, Demand Generation.