Alliance GTM Lead

She Jobs; New Jersey; Hybride; USD 180 000 - 240 000; Plein temps

Résumé du poste

Alliance is seeking an experienced GTM Lead to drive a strategic alliance program in New Jersey/New York. The role emphasizes cross-functional leadership, executive engagement, and joint solution delivery with a major cloud partner.

Ten or more years in GTM, alliances, or related fields are expected, with a Fulltime hybrid work arrangement. The candidate will design and execute joint marketing and demand-generation campaigns, manage KPI-driven performance, and align client-facing teams to

Qualifications

• 10+ years of experience in GTM strategy, alliances, or partner-led growth.
• Strong cross-functional leadership and stakeholder management.
• Experience partnering with technology platforms and cloud providers.

Responsabilités

• Develop and execute a comprehensive GTM strategy for the Alliance, defining target industries, segments, and regional priorities.
• Manage Alliance governance, build executive relationships, and align sales, delivery, and marketing with joint objectives.
• Lead sales enablement and market activation, delivering plays, templates, and pipeline governance for joint solutions.
• Foster capability development, drive certifications, and build reusable assets to accelerate client success.

Description du poste

Alliance GTM Lead

Preferred Location: New Jersey/ New York

Exp: 10+ years

Fulltime

Key Responsibilities

1. Strategic GTM Planning & Execution

• Develop and execute a comprehensive GTM strategy for the Client Alliance, defining target industries, customer segments, and regional priorities.
• Collaborate with client industry specialists and Client's product teams to co-develop innovative, market-differentiating joint solutions and service offerings.
• Design and launch targeted marketing and demand-generation campaigns in partnership with Google to build a strong sales pipeline.
• Stay ahead of market trends, competitive landscapes, and Google Cloud innovations to continuously refine the GTM strategy and identify new growth opportunities.

2. Alliance Management & Partnership Governance

• Act as the primary strategic liaison between Client, building executive relationships and ensuring alignment on all GTM activities.
• Lead periodical business planning with client, setting ambitious, measurable goals for pipeline generation, revenue, and capability growth.
• Champion the partnership internally, ensuring Client's sales, delivery, and marketing teams are aligned with the Google Alliance objectives.
• Manage partnership performance against key KPIs, including pipeline growth, consumption, service contract values (ACV/TCV), and certification numbers.

3. Sales Enablement & Market Activation

• Create and deliver sales enablement programs, including, sales plays, and proposal templates, to equip Client's account executives to sell joint solutions effectively.
• Partner with key account executives and pursuit teams on strategic deals, providing expert guidance on the joint Client value proposition.
• Develop a robust pipeline management and governance process, ensuring full visibility of opportunities across all stages of the sales cycle.
• Lead executive-level workshops and innovation sessions with strategic clients to evangelize the benefits of Client's combined capabilities.

4. Capability & Practice Development

• Champion the development of Google Cloud and Gemini skills and certifications across client's workforce to build a world-class delivery and sales capability.
• Provide feedback from the field to Client's service lines and Client's product teams to influence future solution development and service offerings.
• Foster a culture of continuous innovation, driving the creation of new intellectual property and reusable assets that accelerate client success.