AI Creative Strategist: Growth Engine for Health App

iFIT

Guin (AL)

Sur place

USD 90 000 - 120 000

Plein temps

Il y a 5 jours

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Résumé du poste

iFIT is scaling its AI-first user acquisition team and seeks an AI Creative Strategist who will decide, create, and optimize ads weekly. You will run the creative engine behind paid acquisition for the iFIT app, producing assets with AI tools and reading results to inform the next round.

You will collaborate with the Director of UA and channel managers across Meta, TikTok, Google, and Apple Search Ads. The role emphasizes rapid delivery, a mix of strategy and hands-on production, and building a

Qualifications

Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience.
5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.
Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows you built and how you ensured quality, accuracy and brand consistency.
Proficiency in standard design and video editing software.
Ad copywriting experience: hooks, scripts and on-screen text, with performance results.
Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut.
Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
Has managed freelancers or UGC creators.
Willingness to travel up to 10%.
Fast and organized: ships weekly while juggling several workstreams.
Equal parts strategist and maker, with strong instincts for what stops the scroll.
Experience with a consumer subscription or mobile app, ideally health, fitness or wellness.
Experience scaling UGC and creator content for paid use.
Experience localizing creative for international markets.
Experience building creative testing frameworks or creative analytics dashboards.

Responsabilités

Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
Produce static, video and UGC-style ads yourself, using AI tools alongside standard design software.
Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
Launch and optimize your creative in-platform; share performance reads daily.
Analyze creative performance (hook rate, CTR, CPI, CAC) and decide what to scale or cut.
Spot creative fatigue early and keep a pipeline of replacements ready.
Co-owns the testing roadmap with channel managers.
Launch and optimize creative in-platform; share performance reads daily.
Brand guidelines and the review turnaround with Brand, Product & Partner Marketing are agreed.