AI-Powered Copy & Content Executive

Burson; Atlanta (GA); Hybrid; USD 40,000 - 85,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive benefits package

Mentorship programs

Job summary

Burson, part of WPP, is seeking a Copy and Content Executive for its TWITCH Lab. This hybrid role blends strategic intelligence with high-impact copywriting to craft quick-turn content that protects and elevates brand value.

You will partner with teams analyzing real-time listening data, sentiment trends, and reputational risks, leveraging AI to rapidly generate narrative options and cross-channel content for stakeholders including media, employees, investors, regulators, and consumers.

Qualifications

• 3-5+ years of experience in corporate copywriting, strategic planning, or PR communications within an agency or corporate environment.
• Demonstrated expertise using generative AI text tools to accelerate research, brainstorming, and copy generation.
• Exceptional writing and design skills with the ability to craft nuanced copy under tight deadlines.
• Data and sentiment savvy for informing creative briefs.
• Agile communicator with strong presentation skills.

Responsibilities

• Translate data into copy for real-time monitoring, sentiment analysis, and intelligence inputs to craft compelling content.
• Identify AI use cases to accelerate analysis, message customization, and audience-targeted content for clients.
• Write clear, authoritative, and persuasive copy for largely digital content executions.
• Tailor content for specific audiences across multiple channels while maintaining core brand voice.
• Use AI drafting to rapidly produce content options within time-constrained environments.

Skills

AI Prompting & Writing Mastery

Exceptional Writing

Data & Sentiment Savvy

Agile Communication

Copywriting & Content Development

Tools

ChatGPT

Claude

WPP Open tools

Job description

Burson, part of WPP, is seeking a Copy and Content Executive for its TWITCH Lab. This hybrid role blends strategic intelligence with high-impact copywriting to craft quick-turn content that protects and elevates brand value.

You will partner with teams analyzing real-time listening data, sentiment trends, and reputational risks, leveraging AI to rapidly generate narrative options and cross-channel content for stakeholders including media, employees, investors, regulators, and consumers.