AI‑Powered B2B Demand Gen Leader

KPA; United States; Remote; USD 110,000 - 130,000; Full time

Job summary

KPA is seeking a Manager, Demand Generation to own and optimize omnichannel demand programs across paid, owned, and automated channels. You will drive budgets, target setting, and align brand, content, product marketing, events, and SDRs to deliver qualified pipeline.

In this role you will leverage Marketing Automation (HubSpot) and analytics to improve attribution, lead routing, and conversion, while deploying AI-driven workflows.

Qualifications

• Minimum of 6 years in B2B digital, growth, or performance marketing.
• Owned end-to-end demand engine; built programs, not just managed a channel.
• Experience in a lean team where you were the person who executed the work.
• Bachelor’s degree in marketing, communications, business, or related field.
• Advanced HubSpot Marketing Hub (or Marketo, Pardot, or similar) with workflows, lifecycle architecture.
• Omnichannel campaign management across Google Ads, LinkedIn Campaign Manager, Microsoft Ads, paid social, retargeting, content syndication, email, and webinars run as one program rather than five.
• AI automation experience in marketing stack.
• Analytics including GA4, Salesforce reports, HubSpot reporting; comfort with attribution methodology."],

Responsibilities

• Own Omnichannel Demand Execution: plan, build, launch, and optimize integrated campaigns across paid search, paid social, display and retargeting, email, content syndication, trade media, webinars; maintain consistent measurement.
• Manage the digital media budget and reallocate as data dictates.
• Set strategy and targets for paid search, paid social, and trade publication advertising, including agency management and in-house creative as needed.
• Run integrated campaign calendars aligning brand, content, product marketing, events, and SDRs.
• Coordinate Go-to-Market with Sales and Client Success; support lead capture, scoring, routing, and speed-to-lead improvements.
• Oversee project calendars ensuring team alignment and efficiency.
• Design and operate nurture architecture: acquisition, segmentation, mid-funnel education, sales‑assist, recycled leads, dormant reactivation, post‑sale cross-sell.

Skills

Demand engine

Marketing automation

Omnichannel campaigns

AI automation

Analytics

SaaS experience

B2B marketing

Education

Bachelor’s degree (marketing/communications/business)

Tools

HubSpot Marketing Hub

Marketo/Pardot

GA4

Salesforce

Google Ads

LinkedIn Campaign Manager

Microsoft Ads

ZoomInfo

6sense

Demandbase

Tableau

Job description

KPA is seeking a Manager, Demand Generation to own and optimize omnichannel demand programs across paid, owned, and automated channels. You will drive budgets, target setting, and align brand, content, product marketing, events, and SDRs to deliver qualified pipeline.

In this role you will leverage Marketing Automation (HubSpot) and analytics to improve attribution, lead routing, and conversion, while deploying AI-driven workflows.