AI-Driven Demand Gen Manager - ABM & Multi-Channel

Motive; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Motive is seeking a Mid-Market demand generation marketer to drive multi-channel campaigns and ABM programs. You will partner with Content, PMM, Sales, and Operations to build and optimize campaigns that expand pipeline across mid-market accounts, leveraging AI-enabled personalization and rigorous measurement.

You will work with SDRs and AEs to align outbound and inbound motions, develop compelling briefs, and enable sales with targeted messaging and materials.

Qualifications

• 5+ years in B2B demand generation or growth marketing.
• Proven multi-channel demand generation with measurable pipeline impact.
• Hands-on ABM experience across 1:Few and 1:Many motions.
• Experience partnering with sales (SDRs, AEs) to align campaigns.
• Strong data skills in Excel/Sheets and Tableau; data-driven decisions.
• PM tools like Asana for project management.

Responsibilities

• Plan, execute, and optimize ABM and full-funnel campaigns across mid-market segments.
• Collaborate with Content, Customer Marketing, and PMM to map content to buyer journeys.
• Maintain target account lists and apply funnel stage insights to targeting.
• Partner with Marketing Ops to ensure setup, hygiene, and issue resolution.
• Collaborate with Product Marketing to tailor messaging for segments.
• Develop briefs, copy direction, and design inputs aligned to buyer stages.
• Oversee channel execution across Web, LinkedIn, Display, Email, and Events.
• Enable sales with targeting direction, plays, and enablement materials.

Skills

B2B demand gen

Multi-channel

ABM

Sales partnership

Marketing ops

Salesforce

Tableau

Asana

Tools

Salesforce

Marketo

Job description

Motive is seeking a Mid-Market demand generation marketer to drive multi-channel campaigns and ABM programs. You will partner with Content, PMM, Sales, and Operations to build and optimize campaigns that expand pipeline across mid-market accounts, leveraging AI-enabled personalization and rigorous measurement.

You will work with SDRs and AEs to align outbound and inbound motions, develop compelling briefs, and enable sales with targeted messaging and materials.