AI Creative Strategist — Performance Ad Architect

iFIT

South Dakota Park (SD)

On-site

USD 90,000 - 130,000

Full time

5 days ago

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Job summary

iFIT is seeking an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, create them with AI tools, analyze results, and iterate weekly with the Director of UA and channel managers across Meta, TikTok, Google, and Apple Search Ads.

You’ll blend strategy with hands-on production, shipping ads weekly and driving a high-volume testing cadence.

Qualifications

Bachelor's degree in Marketing, Design, Communications or related field, or equivalent professional experience.
5+ years in performance creative, creative strategy or growth marketing with paid social or app acquisition ownership.
Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows.

Responsibilities

Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
Own the creative testing roadmap with the Director of UA: what to test, order, and expected learnings.
Produce static, video and UGC-style ads using AI tools alongside standard design software.
Brief and manage freelancers, UGC creators and vendors to scale capacity and quality.
Analyze creative performance (hook rate, CTR, CPI, CAC) and decide scaling or killing actions.
Launch and optimize creatives in-platform with channel managers; share readings daily.
Build AI production tools, prompt libraries and brand guardrails with Brand, Product & Partner Marketing.