AI Creative Strategist: Performance Ad Engine Builder

iFIT; Mississippi; On-site; USD 90,000 - 120,000; Full time

Job summary

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to lead the creative engine for paid acquisition of the iFIT app. You'll decide what ads to make, create them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads, shipping ads every week.

You will work in a lean, fast-paced environment where AI production speeds are prioritized, and where the first concepts go live in paid channels quickly.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative or growth marketing.
• Hands-on AI production tool usage with workflows.
• Proficiency in design and video editing software.
• Ad copywriting with proven performance results.
• Experience analyzing creative performance to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads.
• Experience managing freelancers or creators.
• Willingness to travel up to 10%.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with leadership.
• Produce static, video and UGC ads using AI tools along with standard design software.
• Create variants for formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors as needed.
• Analyze creative performance and decide what to scale, iterate on or kill.
• Co-own the testing roadmap with channel managers and brand teams.
• Launch and optimize ads in-platform with daily performance reads.
• Build and maintain AI production tools, prompt libraries and brand guardrails.

Skills

Performance creative

Creative strategy

Growth marketing

AI production tools

Design software

Video editing

Copywriting

Analytics

Ads platforms

Freelancer management

Travel availability

Weekly ship cadence

International localization

Education

Bachelor's degree

Tools

AI image tools

AI video tools

Voice editing tools

Editing software

Job description

iFIT is building an AI-first user acquisition team and seeks an AI Creative Strategist to lead the creative engine for paid acquisition of the iFIT app. You'll decide what ads to make, create them with AI tools, analyze results, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads, shipping ads every week.

You will work in a lean, fast-paced environment where AI production speeds are prioritized, and where the first concepts go live in paid channels quickly.