AI-Driven Performance Ad Strategist

iFIT; Kentucky; On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make and produce them with AI tools, then read results to iterate weekly.

You will report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google, and Apple Search Ads. AI tools enable fast production while you determine which concepts win and how to scale them.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative, creative strategy or growth marketing.
• Portfolio of ads you concepted and produced, with results.
• Hands-on use of AI production tools for image, video and editing.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text.

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages.

Skills

Performance creative

Creative strategy

Growth marketing

Ad copywriting

AI production tools

Education

Bachelor's degree in Marketing/Design/Communications or related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make and produce them with AI tools, then read results to iterate weekly.

You will report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google, and Apple Search Ads. AI tools enable fast production while you determine which concepts win and how to scale them.