AI Orchestration & Digital Product Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 124,000 - 178,000; Full time

Job summary

Publicis Groupe ANZ's Digitas is seeking an Associate Director, Digital Product Management – AI Orchestration to enhance agency operations by applying generative AI and data to digital marketing.

You’ll join a team building and maturing our bespoke AI platform, creating, deploying, and supporting custom AI agents that increase efficiency while serving clients. You will partner with internal teams to analyze processes, map opportunities, and deliver AI-driven solutions.

Qualifications

• 7+ years in technology roles supporting cross-functional teams in an agile environment.
• Bachelor’s degree (or equivalent) in Business or Technology related field.
• Hands-on experience with generative AI, machine learning, or related technologies.
• Familiarity with MarTech platforms, tools, and the digital marketing or advertising technology landscape.
• Proven capability in system/business analysis and driving product development from ideation to launch.
• Excellent analytical, creative problem‑solving, and critical thinking skills.
• Experience supporting product or application development, with exposure to agile/Scrum methodologies.
• Ability to troubleshoot, problem‑solve, and support technical delivery across multiple projects.

Responsibilities

• Represent the Digitas AI team to internal partners, stakeholders, and clients.
• Partner with internal teams and SMEs to deliver AI solutions for agency teams such as Strategy, Data and Analysis, Media, Experience Design, Project Management, Social and our cross-capability client suites (Total Commerce, CRM, Creative Experience).
• Drive the discovery and delivery of AI-powered projects using our generative AI platform.
• Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks.
• Collaborate with cross-disciplinary teams to ideate, develop, and launch new agents and experiences.
• Createagents and orchestrations on your own and in collaboration with SMEs and engineers
• Provide hands‑on technical oversight, troubleshooting, and problem‑solving as new features and enhancements are developed.
• Help to shape intake, planning, and delivery processes that make work mature, scalable, sustainable, and impactful.
• Build and execute rollout, training, support, and maintenance processes and practices.
• Stay current with generative AI,MarTech, and related technologies to inform best practices and recommend improvements.
• Present complex technical concepts to both technical and non‑technical audiences with clarity and confidence.
• Report to the Vice President Group Director, Technology, Services & Suites.

Skills

Generative AI

Leadership

Agile/Scrum

Product management

Communication

Education

Bachelor's degree in Business or Technology

Tools

MarTech platforms

Atlassian suite

Figma

Diagramming tools

Job description

Publicis Groupe ANZ's Digitas is seeking an Associate Director, Digital Product Management – AI Orchestration to enhance agency operations by applying generative AI and data to digital marketing.

You’ll join a team building and maturing our bespoke AI platform, creating, deploying, and supporting custom AI agents that increase efficiency while serving clients. You will partner with internal teams to analyze processes, map opportunities, and deliver AI-driven solutions.