Associate Director, AI-Driven Digital Product Orchestration

Publicis Groupe Holdings B.V

New York (NY)

On-site

USD 112,000 - 180,000

Full time

14 days+

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Job summary

Digitas in the United States is seeking an Associate Director, Digital Product Management – AI Orchestration to lead AI‑driven transformations across client and internal projects. You will shape technical requirements, drive AI platform initiatives, and collaborate with Strategy, Data, Media, and Experience Design teams to deliver scalable agent solutions.

You will mentor teams, set strategic direction for AI integration, and stay abreast of generative AI and MarTech trends to continuously

Qualifications

  • 7+ years in technology roles, with experience supporting cross‑functional development teams in an agile environment.
  • Hands‑on experience with generative AI, machine learning, or related technologies.
  • Familiarity withMarTech platforms, tools, and the digital marketing or advertising technology landscape.
  • Proven capability in system/business analysis and driving product development from ideation to launch.
  • Excellent analytical, creative problem‑solving, and critical thinking skills.
  • Adaptability to handle risk, change, and feedback while maintaining composure under pressure.
  • Experience supporting product or application development, with exposure to agile/Scrum methodologies.
  • Ability to troubleshoot, problem‑solve, and support technical delivery across multiple projects.

Responsibilities

  • Represent the Digitas AI team to internal partners, stakeholders, and clients.
  • Partner with internal teams and SMEs to deliver AI solutions for agency teams such as Strategy, Data and Analysis, Media, Experience Design, Project Management, Social and Total Commerce.
  • Drive the discovery and delivery of AI‑powered projects using our generative AI platform.
  • Collaborate with Product Managers, engineers, and stakeholders to translate business needs into clear technical requirements and actionable tasks.
  • Collaborate with cross‑disciplinary teams to ideate, develop, and launch new agents and experiences.
  • Create agents and orchestrations on your own and in collaboration with SMEs and engineers
  • Provide hands‑on technical oversight, troubleshooting, and problem‑solving as new features and enhancements are developed.
  • Help to shape intake, planning, and delivery processes that make work mature, scalable, sustainable, and impactful.
  • Build and execute rollout, training, support, and maintenance processes and practices.
  • Stay current with generative AI, MarTech, and related technologies to inform best practices and recommend improvements.
  • Present complex technical concepts to both technical and non‑technical audiences with clarity and confidence.

Skills

Generative AI
MarTech platforms
Product development
Agile/Scrum
No/low-code platforms
Presentation skills
Leadership

Education

Bachelor’s degree (or equivalent) in Business or Technology related field

Tools

Atlassian suite
Figma
Diagramming tools

Job description

Digitas in the United States is seeking an Associate Director, Digital Product Management – AI Orchestration to lead AI‑driven transformations across client and internal projects. You will shape technical requirements, drive AI platform initiatives, and collaborate with Strategy, Data, Media, and Experience Design teams to deliver scalable agent solutions.

You will mentor teams, set strategic direction for AI integration, and stay abreast of generative AI and MarTech trends to continuously

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