AI-First CRO Content Leader – Remote

Puffy; United States; Remote; AUD 114,000 - 190,000; Full time

Benefits offered by this job

Remote-first work environment

Annual salary review

$5,000 learning budget per year

Comprehensive medical/dental/vision保险

Job summary

Puffy, a market-leading D2C brand, seeks a CRO Content Manager, AI-First to own brand narrative, conversion content strategy, and AI workflows across PDPs and landing pages. You’ll lead copy development, ensure editorial quality, and collaborate with cross-functional teams to turn insights into persuasive buying arguments.

Remote-first global role with growth from CRO Content Manager to Head of Content. Expect fast-paced execution, access to AI-native tools, and a path to senior leadership as

Qualifications

• Demonstrated ability to build AI-driven content workflows and confirm outputs for accuracy and brand voice.
• Exceptional conversion copywriting and editorial judgment with brand-appropriate messaging.
• Proven impact on business performance with measurable content contributions.
• Experience leading and developing a content team in a high-velocity environment.
• Strong understanding of CRO, A/B testing methodologies, and web analytics.

Responsibilities

• Own brand voice, messaging hierarchy, and conversion copy across PDPs and landing pages.
• Develop and maintain reusable AI workflows and quality standards.
• Partner with CRO, Design, and email/social teams to test and implement copy variants.
• Translate customer insights into compelling buying arguments with supporting evidence.

Skills

AI workflows

Conversion copywriting

Editorial judgment

CRO / A/B testing

Web analytics

Team leadership

Education

6+ years progressive content strategy

Tools

AI tools (ChatGPT/Claude)

Job description

Puffy, a market-leading D2C brand, seeks a CRO Content Manager, AI-First to own brand narrative, conversion content strategy, and AI workflows across PDPs and landing pages. You’ll lead copy development, ensure editorial quality, and collaborate with cross-functional teams to turn insights into persuasive buying arguments.

Remote-first global role with growth from CRO Content Manager to Head of Content. Expect fast-paced execution, access to AI-native tools, and a path to senior leadership as