AI-First Creative Strategist – Growth for Fitness App

iFIT; Lorida (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, and iterate on results weekly, reporting to the Director of User Acquisition.

You’ll own the creative testing roadmap, write acquisition messaging, and manage freelancers and UGC creators to maintain high-volume output across Meta, TikTok, Google and Apple Search Ads, while ensuring brand alignment.

Qualifications

• ~5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative
• Hands-on use of AI production tools for image, video, voice and editing, with examples of workflows and quality control
• Proficiency in standard design and video editing software
• Ad copywriting experience: hooks, scripts and on-screen text, with performance results
• Has analyzed creative performance (hook rate, CTR, CPI, CAC) and used it to decide what to scale or cut
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats
• Has managed freelancers or UGC creators
• Willingness to travel up to 10%
• Fast and organized: ships weekly while juggling several workstreams
• Equal parts strategist and maker, with instincts for stopping the scroll
• Experience with a consumer subscription or mobile app, ideally health, fitness or wellness
• Experience scaling UGC and creator content for paid use
• Experience localizing creative for international markets
• Experience building creative testing frameworks or creative analytics dashboards

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn
• Write acquisition messaging and copy for ads, app store creative and paid landing pages within brand guidelines
• Produce static, video and UGC-style ads yourself using AI tools alongside standard design software
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform
• Brief and manage freelancers, UGC creators and vendors when capacity or craft requires
• Use AI within iFIT's policies on AI use, data privacy and IP
• Launch and optimize your creative in-platform with channel managers; share performance reads daily
• Builds AI production tools, prompt libraries and brand guardrails; sets brand guidelines and owns launches
• Your first concepts are live in paid channels; a weekly testing rhythm is in place
• Brand guidelines and review turnaround are agreed; baseline creative performance is set; AI production runs weekly
• Freelance and UGC support setup for surge capacity; winning creative drives growing ad spend; fatigue replacement
• Testing volume grows without headcount; insights shape acquisition messaging and brand positioning

Skills

Performance marketing

Creative strategy

AI tooling proficiency

Copywriting for ads

Analytics for creative

Freelancer management

Education

Bachelor's degree in Marketing/Design/Communications

Tools

AI production tools

Design software

Video editing software

UGC tooling

Job description

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, produce them with AI tools, and iterate on results weekly, reporting to the Director of User Acquisition.

You’ll own the creative testing roadmap, write acquisition messaging, and manage freelancers and UGC creators to maintain high-volume output across Meta, TikTok, Google and Apple Search Ads, while ensuring brand alignment.