AI Creative Strategist: Paid Acquisition Growth for Fitness App

iFIT; Wisconsin; Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

iFIT is building an AI-first user acquisition team, and we’re seeking an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You’ll decide what ads to make, produce them with AI tools, read results, and iterate weekly, reporting to the Director of User Acquisition.

You’ll own creative strategy, production, and testing with channel managers across Meta, TikTok, Google and Apple Search Ads, while ensuring brand consistency and rapid delivery.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field, or equivalent professional experience.

Responsabilités

• You'll decide what ads to make, make them yourself with AI tools, read the results, and make the next round better.
• AI tools are part of how you produce every day, not an experiment.
• You'll ship ads every week.
• Run a high-volume testing cadence.
• Build the AI production pipeline. Keep a living record of which audiences, hooks, offers and formats win, and share it with the Director of UA and Brand, Product & Partner Marketing.
• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, in what order, and what we expect to learn.
• Write acquisition messaging and copy for ads, app store creative and paid landing pages, within brand guidelines.
• Produce static, video and UGC-style ads yourself, using AI image, video, voice and editing tools alongside standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when work needs more capacity or higher craft.
• Use AI within iFIT's policies on AI use, data privacy and intellectual property, including rights to likenesses, music and trainer content.
• Work with channel managers to launch, read and iterate on creative tests.
• Analyze creative performance (hook rate, CTR, CPI, CAC and conversion) and decide what to scale, iterate on or kill.
• Spot creative fatigue early and keep a pipeline of replacements ready.
• Launch and optimize your creative in-platform; share performance reads daily.

Connaissances

Performance marketing

Creative strategy

AI production tools

Design software

Copywriting

Data analysis

Platform knowledge

Freelancer management

Travel willingness

Fast shipping

Creative testing

Localization

Formation

Bachelor's degree or equivalent

Outils

AI production tools

Design software

Description du poste

iFIT is building an AI-first user acquisition team, and we’re seeking an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You’ll decide what ads to make, produce them with AI tools, read results, and iterate weekly, reporting to the Director of User Acquisition.

You’ll own creative strategy, production, and testing with channel managers across Meta, TikTok, Google and Apple Search Ads, while ensuring brand consistency and rapid delivery.