AI Creative Strategist for Fitness App Growth

iFIT; Michigan; On-site; USD 110,000 - 170,000; Full time

Job summary

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, create them with AI tools, monitor results, and iterate on next rounds in collaboration with UA, Brand, Product & Partner Marketing teams.

You’ll own the creative testing roadmap, write acquisition messaging and copy for ads, app store creative and paid landing pages, all while adhering to brand guidelines and policy requirements.

Qualifications

• 5+ years in performance creative, strategy or growth marketing with paid social or app acquisition ownership.
• Hands-on use of AI production tools for image, video, voice and editing with quality, accuracy and brand consistency.
• Proficiency in standard design and video editing software.
• Ad copywriting experience with hooks, scripts and on-screen text and performance results.
• Experience analyzing creative performance (hook rate, CTR, CPI, CAC) to scale or cut.

Responsibilities

• Turn audience insight, performance data and trends into hooks, angles, and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA and manage testing cadence.
• Produce static, video and UGC-style ads using AI tools and traditional design software.
• Brief and manage freelancers/UGC creators and vendors as needed.
• Analyze performance and decide what to scale, iterate, or kill; maintain fatigue surveillance.

Skills

Performance advertising

AI production tools

Copywriting for ads

Creative strategy

Data-driven testing

Project management

Education

Bachelor's degree in Marketing/Design/Communications

Equivalent professional experience

Tools

AI image tools

Video editing software

Meta/TikTok/Google/Apple Ads platforms

Job description

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You will decide what ads to make, create them with AI tools, monitor results, and iterate on next rounds in collaboration with UA, Brand, Product & Partner Marketing teams.

You’ll own the creative testing roadmap, write acquisition messaging and copy for ads, app store creative and paid landing pages, all while adhering to brand guidelines and policy requirements.