AI-Driven Growth Creative Strategist

iFIT; Charlotte (NC); On-site; USD 135,000 - 150,000; Full time

Job summary

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You decide what ads to make, produce them with AI tools, read results, and iterate weekly. You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll build an AI production pipeline, manage freelancers, and ensure brand guidelines while shipping high-volume concepts and variants every week.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or a related field.
• 5+ years in performance creative, creative strategy or growth marketing with direct ownership of paid social or app acquisition creative.
• A portfolio of ads you concepted and produced with results.
• Hands-on use of AI production tools for image, video and editing, with workflows built.
• Proficiency in standard design and video editing software.
• Ad copywriting experience: hooks, scripts and on-screen text with results.
• Has analyzed creative performance metrics to decide what to scale or cut.
• Working knowledge of Meta, TikTok, Google and Apple Search Ads creative formats.
• Has managed freelancers or UGC creators.
• Willingness to travel up to 10%
• Authorized to work in the United States without sponsorship

Responsibilities

• Turn audience insight, performance data and market trends into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test, order, and learn from results.
• Write acquisition messaging and copy for ads, store creative and paid landing pages within brand guidelines.
• Produce static, video and UGC ads using AI tools and standard design software.
• Create variants at volume: formats, lengths, hooks, languages and sizes for each platform.
• Brief and manage freelancers, UGC creators and vendors when capacity or craft is needed.
• Use AI within iFIT's policies on AI use, data privacy and IP, including rights to likenesses and trainer content.
• Analyze creative performance (hook rate, CTR, CPI, CAC) and decide what to scale or replace.
• Spot fatigue early and maintain a pipeline of replacements.

Skills

Performance creative

Ad copywriting

AI production tools

Paid social knowledge

Freelancers management

Education

Bachelor's degree in Marketing/Design/Communications

Job description

iFIT seeks an AI Creative Strategist to run the creative engine behind paid acquisition for the iFIT app. You decide what ads to make, produce them with AI tools, read results, and iterate weekly. You’ll report to the Director of User Acquisition and collaborate with channel managers across Meta, TikTok, Google and Apple Search Ads.

You’ll build an AI production pipeline, manage freelancers, and ensure brand guidelines while shipping high-volume concepts and variants every week.