AI-Driven Subscription Pricing Lead

Meta; Menlo Park, San Francisco (CA, CA); On-site; USD 160,000 - 210,000; Full time

Job summary

Meta is seeking a Product Marketing Manager to lead pricing and packaging for its subscription products. You will define pricing governance, conduct willingness-to-pay research, and collaborate with product, research, data science, finance, and go-to-market teams to drive adoption and revenue.

The role requires 10+ years in pricing strategy or related fields, with direct experience in subscription pricing and monetization.

Qualifications

• 10+ years of professional experience in pricing strategy, product marketing, product management, monetization or management consulting
• Direct experience developing and executing pricing, packaging and bundling strategy for subscription products
• Experience with pricing research, modeling and optimization (e.g. willingness-to-pay, price elasticity), and familiarity with key subscription metrics
• Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives
• Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Communication skills that are effective with technical, business and external stakeholders, including senior leadership
• Experience working in a fast-paced, ambiguous environment and driving clarity in complex situations
• Experience working across both B2B and B2C customer-driven development
• Experience with experimentation, A/B testing and data-driven decision-making
• Experience building out or scaling a pricing function or capability
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Skills

Pricing strategy

Product marketing

Monetization

Pricing research

Willingness-to-pay research

Cross-functional leadership

Data-driven decision making

A/B testing

Communication

Subscription models

AI ethics

Education

Bachelor's degree in Business/Marketing/Economics or related

MBA or advanced degree

Job description

Meta is seeking a Product Marketing Manager to lead pricing and packaging for its subscription products. You will define pricing governance, conduct willingness-to-pay research, and collaborate with product, research, data science, finance, and go-to-market teams to drive adoption and revenue.

The role requires 10+ years in pricing strategy or related fields, with direct experience in subscription pricing and monetization.