Product Marketing Manager, Pricing (Subscriptions)

Meta; Menlo Park, San Francisco (CA, CA); On-site; USD 160,000 - 210,000; Full time

Job summary

Meta is seeking a Product Marketing Manager to lead pricing and packaging for its subscription products. You will define pricing governance, conduct willingness-to-pay research, and collaborate with product, research, data science, finance, and go-to-market teams to drive adoption and revenue.

The role requires 10+ years in pricing strategy or related fields, with direct experience in subscription pricing and monetization.

Qualifications

• 10+ years of professional experience in pricing strategy, product marketing, product management, monetization or management consulting
• Direct experience developing and executing pricing, packaging and bundling strategy for subscription products
• Experience with pricing research, modeling and optimization (e.g. willingness-to-pay, price elasticity), and familiarity with key subscription metrics
• Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives
• Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
• Communication skills that are effective with technical, business and external stakeholders, including senior leadership
• Experience working in a fast-paced, ambiguous environment and driving clarity in complex situations
• Experience working across both B2B and B2C customer-driven development
• Experience with experimentation, A/B testing and data-driven decision-making
• Experience building out or scaling a pricing function or capability
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

Skills

Pricing strategy

Product marketing

Monetization

Pricing research

Willingness-to-pay research

Cross-functional leadership

Data-driven decision making

A/B testing

Communication

Subscription models

AI ethics

Education

Bachelor's degree in Business/Marketing/Economics or related

MBA or advanced degree

Job description

Meta is building a new generation of consumer and business subscription products with MetaOne. Pricing and bundling are central to whether these products succeed and deliver value to people and businesses.

Meta is seeking a Product Marketing Manager to lead subscriptions pricing. The ideal candidate will have direct, hands-on experience setting pricing and bundling strategy for subscription products, an understanding of subscription business models, willingness-to-pay research and price elasticity, and a track record of translating that into decisions that grow adoption and revenue. They will coordinate cross-functional work with product, research, data science, finance and go-to-market peers to deliver results in a fast-paced environment.

The Product Marketing Manager will be responsible for driving pricing strategy for Meta's subscription products — assessing market needs, conducting research to influence pricing and packaging decisions, establishing pricing governance and guardrails, and identifying opportunities to optimize monetization while protecting the customer experience.

• 10+ years of professional experience in pricing strategy, product marketing, product management, monetization or management consulting


• Direct experience developing and executing pricing, packaging and bundling strategy for subscription products


• Experience with pricing research, modeling and optimization (e.g. willingness-to-pay, price elasticity), and familiarity with key subscription metrics


• Experience leading cross-functional teams through influence and the ability to drive resolution in the context of competing perspectives


• Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues


• Communication skills that are effective with technical, business and external stakeholders, including senior leadership


• Experience working in a fast-paced, ambiguous environment and driving clarity in complex situations


• Bachelor's degree in Business, Marketing, Economics or a related discipline MBA or other relevant advanced degree


• Experience working across both B2B and B2C customer-driven development


• Experience with experimentation, A/B testing and data-driven decision-making


• Experience building out or scaling a pricing function or capability


• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)


• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)


• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies