AI-Driven Research Insights Lead

wppmedia

New York (NY)

On-site

USD 95,000 - 135,000

Full time

3 days ago

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Job summary

WPP Media is seeking a seasoned research professional in New York to lead research and insights across planning, investment and client teams. You will translate business questions into actionable research using data and available tools, delivering insights that inform strategy and media decisions.

You will collaborate with planning, investment and client teams, manage multiple projects with tight timelines, and apply AI-enabled approaches to deepen analysis and automate workflows, driving growth

Qualifications

6-8+ years of experience in media research, consumer insights, media planning, analytics or a related field.
Broad understanding of the media and advertising ecosystem across traditional and digital channels.
Experience with syndicated research, audience, consumer and/or competitive intelligence resources.
Ability to independently manage research projects from initial brief through analysis and presentation.

Responsibilities

Research projects supporting planning, investment and client teams.
Translate business questions into research approaches using data, tools and resources.
Analyze audience, consumer and competitive information to develop actionable insights and recommendations.
Develop presentations, POVs and research materials for internal and client-facing audiences.
Leverage AI and emerging technologies to enhance research and automate workflows.
Present findings clearly to internal teams and clients; manage multiple projects and timelines.