Strategic Media Planning Lead

wppmedia; New York (NY); Vor Ort; USD 85.000 - 110.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Employee discounts

Mental health awareness days

Zusammenfassung

WPP Media is seeking a results-driven strategist to partner with the Director on communication plans across digital and traditional channels in a fast-paced environment. You will translate client business understanding into actionable plans and supervise junior staff while maintaining strong agency partnerships.

The role emphasizes autonomous work, data-driven decision-making, and growth within a leading AI-driven media group, with a comprehensive benefits package and ongoing professional

Qualifikationen

• Bachelor's degree in advertising, marketing, business administration or communication or equivalent professional work experience.
• 3-4 years experience in strategy/planning, preferably in a media agency setting.
• Experience across all media channels (digital and traditional).
• Experience with MediaOcean and Prisma preferred.
• Data-driven environment experience is a plus.

Aufgaben

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate a full understanding of the Client's businesses as a basis for all future work.
• Determine and supervise the best possible implementation of all approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities.
• Train planning staff in media and marketing disciplines as well as the specifics of the Client's business and industry.
• Accurately, objectively, and constructively evaluate the performance of Senior Associate(s) and/or Associate(s) via the talent development process.
• Provide insightful updates to media and agency partners on the status of all account projects.
• Assume ultimate media financial accountability with Client Accounting and agency partners.
• Act with high integrity when managing solid relationships across agency and media partners to ensure brand understanding, more effectively sell ideas, and contribute to positive agency evaluations.

Kenntnisse

Strategy & planning

Media analysis

Digital & traditional media

Autonomous work style

Team leadership

Communication

Ausbildung

Bachelor's Degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Jobbeschreibung

WPP Media is seeking a results-driven strategist to partner with the Director on communication plans across digital and traditional channels in a fast-paced environment. You will translate client business understanding into actionable plans and supervise junior staff while maintaining strong agency partnerships.

The role emphasizes autonomous work, data-driven decision-making, and growth within a leading AI-driven media group, with a comprehensive benefits package and ongoing professional