Senior Media Planning Lead - Data-Driven & Hybrid

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Job summary

WPP Media, the AI-driven media operating unit of WPP, seeks a planning-focused professional to partner with the Director on communication plans and client strategy. You will supervise junior staff, guide day-to-day activities, and ensure integration across planning and buying with outside agencies.

This role requires a strong understanding of multiple media channels, data-driven decision making, and the ability to work autonomously in a fast-paced environment.

Qualifications

• Bachelor's degree in advertising, marketing, business administration or communication or equivalent professional experience.
• 3–4 years experience in strategy/planning, preferably in a media agency.
• Experience across all media channels (digital and traditional).
• Experience with MediaOcean and Prisma preferred.
• Data-driven environment experience is a plus.

Responsibilities

• Partner with the Director on all aspects of communication plan development and recommendations.
• Demonstrate understanding of the Client's businesses as a basis for future work.
• Determine and supervise the best implementation of approved communication plans and projects.
• Direct marketing and media analyses to support recommendations.
• Act as primary planning/buying integration contact for outside agency partners.
• Supervise and guide Senior Associates and Associates on day-to-day activities.
• Train planning staff in media disciplines and client business specifics.
• Evaluate performance of staff via talent development process.
• Provide updates to media and agency partners on account projects.

Skills

Strategy/planning

Media channel experience

Autonomous work

Deadline-oriented

Communication

Education

Bachelor's degree in advertising, marketing, business administration or communication

Tools

MediaOcean

Prisma

Job description

WPP Media, the AI-driven media operating unit of WPP, seeks a planning-focused professional to partner with the Director on communication plans and client strategy. You will supervise junior staff, guide day-to-day activities, and ensure integration across planning and buying with outside agencies.

This role requires a strong understanding of multiple media channels, data-driven decision making, and the ability to work autonomously in a fast-paced environment.