AI-Driven Performance Creative Lead

iFIT; Town of King (WI); On-site; USD 120,000 - 170,000; Full time

Job summary

iFIT is building an AI-first user acquisition engine and seeks an AI Creative Strategist to lead the paid ads creative program. You will decide what ads to make, produce them with AI tools, analyze performance, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

This role blends strategy with hands-on production on a small, fast-moving team. We value hands-on AI production, rapid iteration, and experience scaling creator content for paid use.

Qualifications

• 5+ years in performance creative or growth marketing with paid social/app acquisition ownership.
• Hands-on use of AI production tools for image/video/voice/editing with example workflows.
• Proficiency in standard design and video editing software.
• Experience with ad copywriting and hooks with measurable results.
• Familiarity with Meta/TikTok/Google/Apple creative formats.

Responsibilities

• Turn audience insight and performance data into hooks, angles, offers and concepts for app acquisition.
• Own the creative testing roadmap with UA leadership: what to test, order, and learn.
• Produce static, video and UGC ads using AI and design software; create variants by format and size.
• Brief and manage freelancers/UGC creators; ensure brand guardrails and IP compliance.
• Co-own testing roadmap with channel managers and turn learnings into scalable insights.

Skills

Performance creative

AI production workflows

Video editing

Copywriting

Creative testing

Freelancer management

Localization for international markets

Travel readiness

Education

Bachelor's degree in Marketing, Design, Communications or related field

Tools

AI production tools

Job description

iFIT is building an AI-first user acquisition engine and seeks an AI Creative Strategist to lead the paid ads creative program. You will decide what ads to make, produce them with AI tools, analyze performance, and iterate weekly with channel managers across Meta, TikTok, Google and Apple Search Ads.

This role blends strategy with hands-on production on a small, fast-moving team. We value hands-on AI production, rapid iteration, and experience scaling creator content for paid use.