AI-Driven Creative Strategist for High-Impact Ads

iFIT; Florida; On-site; USD 90,000 - 140,000; Full time

Job summary

iFIT is building an AI-first user acquisition team and needs an AI Creative Strategist to run the creative engine for paid channels. You’ll decide what to make, produce it with AI tools, and iterate from results weekly with Meta, TikTok, Google, and Apple Search Ads. This role blends strategy and hands-on production on a lean team.

Your first concepts go live in paid channels, with a weekly testing rhythm and clear success metrics across hook rate, CTR and CAC.

Qualifications

• Bachelor's degree in Marketing, Design, Communications or related field.
• 5+ years in performance creative or growth marketing.
• Hands-on use of AI production tools.
• Proficiency in design and video editing software.
• Ad copywriting with measurable results.
• Experience analyzing creative performance metrics.
• Familiarity with Meta, TikTok, Google and Apple Search Ads.
• Experience managing freelancers/UGC creators.
• Willingness to travel up to 10%.
• Ability to ship weekly while juggling multiple workstreams.
• Experience with consumer subscriptions or mobile apps.
• Experience localizing creative for international markets.
• Experience building creative testing frameworks or analytics dashboards.

Responsibilities

• Turn audience insight, performance data and market trends into hooks and concepts for app acquisition.
• Own the creative testing roadmap with the Director of UA: what to test and in what order.
• Produce static, video and UGC ads using AI tools and standard design software.
• Brief and manage freelancers and UGC creators for capacity and quality.
• Analyze performance metrics and decide what to scale, iterate or kill.
• Co-own testing roadmap with channel managers and adapt in-platform.
• Launch and optimize creative across Meta, TikTok, Google and Apple Search Ads.
• Set brand guardrails and ensure consistency across campaigns.

Skills

Performance marketing

AI production tools

Ad copywriting

Creative testing

Analytics

Time management

Education

Bachelor's degree

Tools

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Job description

iFIT is building an AI-first user acquisition team and needs an AI Creative Strategist to run the creative engine for paid channels. You’ll decide what to make, produce it with AI tools, and iterate from results weekly with Meta, TikTok, Google, and Apple Search Ads. This role blends strategy and hands-on production on a lean team.

Your first concepts go live in paid channels, with a weekly testing rhythm and clear success metrics across hook rate, CTR and CAC.