Senior Marketing Tech Leader: Data & Martech Strategy

PwC; New York (NY); On-site; USD 124,000 - 280,000; Full time

Benefits offered by this job

Annual discretionary bonus

Job summary

PwC in the United States is seeking a Senior Manager to lead data, analytics and AI initiatives across client engagements. You will drive enterprise architecture, oversee analytics platforms, and coach cross-functional teams to deliver strategic marketing technology programs.

The role requires expertise in Adobe Experience Cloud (AEM, Analytics), data governance, transformation, with the ability to lead senior marketing and technology stakeholders and translate complex requirements into

Qualifications

• Bachelor's degree in a relevant field.
• 7+ years of experience in marketing technology strategy, architecture, and delivery.
• Master's degree in CS or MIS preferred.

Responsibilities

• Develop and implement strategies for enterprise architecture.
• Oversee integration of analytics and customer data platforms.
• Drive innovation in content management and campaign management.
• Work with cross-functional teams to achieve project goals.
• Maintain alignment of technology solutions with client objectives.
• Foster a culture of ongoing improvement and operational excellence.
• Oversee the design and architecture of marketing ecosystems.

Skills

Enterprise architecture

Marketing technology strategy

Cross-functional leadership

Data governance

Education

Bachelor's Degree

Master's Degree in Computer Science

Master's Degree in MIS

Tools

Adobe Experience Cloud

Job description

PwC in the United States is seeking a Senior Manager to lead data, analytics and AI initiatives across client engagements. You will drive enterprise architecture, oversee analytics platforms, and coach cross-functional teams to deliver strategic marketing technology programs.

The role requires expertise in Adobe Experience Cloud (AEM, Analytics), data governance, transformation, with the ability to lead senior marketing and technology stakeholders and translate complex requirements into