AI-Driven Marketing Transformation Lead

LexisNexis Risk Solutions Inc. Company

Alpharetta (GA)

Vor Ort

USD 115.000 - 192.000

Vollzeit

Vor 4 Tagen

Sei unter den ersten Bewerbenden

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Benefits dieser Stelle

Health benefits

401(k) with match

Wellbeing resources

Zusammenfassung

LexisNexis Risk Solutions is seeking a strategic Senior Marketing Manager to advance our AI strategy and transformation across the Insurance vertical. You will drive the AI transformation roadmap, translate strategic direction into actionable initiatives, and collaborate with strategy, operations, technology, governance, and talent teams.

The role requires experience in B2B marketing, strong program management, and fluency in AI concepts.

Qualifikationen

Bachelor’s degree in Business, Marketing, Communications, Information Systems, or related field.
Advanced degree or equivalent experience preferred.

Aufgaben

Lead the day‑to‑day execution and ongoing evolution of the marketing AI transformation roadmap.
Design and phased implementation of an AI-enabled marketing operating model with governance and workflows.
Identify and prioritize high‑value AI opportunities across marketing based on impact and feasibility.
Translate changes in customer behavior and AI engagement into recommendations for marketing capabilities and journeys.
Coordinate cross‑functional stakeholders to support transformation initiatives and resolve dependencies.
Develop current‑state and future‑state workflows incorporating AI capabilities and measurement frameworks.

Kenntnisse

Marketing strategy

AI fluency

Program management

Change leadership

Stakeholder influence

Ausbildung

Bachelor’s degree

Advanced degree preferred

Jobbeschreibung