Senior Marketing Manager, AI Strategy and Transformation

RELX International; Alpharetta (GA); On-site; USD 110,000 - 170,000; Full time

Job summary

LexisNexis Risk Solutions, within the Insurance vertical, seeks a Senior Marketing Manager to drive the AI strategy and transformation agenda. You will align strategy with operations, governance, and technology to establish an AI-enabled marketing operating model across the Insurance business.

You will translate strategic directions into actionable initiatives, scalable workflows, and workforce enablement programs while partnering with senior leaders and cross-functional stakeholders.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Information Systems, or a related field.
• Advanced degree or equivalent experience preferred.
• 7+ years of experience in B2B marketing, strategy, digital transformation, marketing technology, innovation, or related leadership roles.
• Demonstrated success leading complex AI, digital, or marketing transformation initiatives.

Responsibilities

• Lead day-to-day execution and evolution of the marketing AI transformation roadmap.
• Support the design and phased implementation of an AI-enabled marketing operating model, including governance structures.
• Identify and prioritize high-value AI opportunities across marketing based on business impact and feasibility.
• Translate changes in customer behavior and AI-mediated engagement into marketing capabilities and journeys.
• Drive alignment across marketing, sales, product, data, technology, and enterprise AI stakeholders.
• Develop current-state and future-state workflows that incorporate AI capabilities and governance.
• Evaluate build, buy, and partner options with business cases and vendor assessments.
• Facilitate development of AI agent use cases and end-to-end workflows with human oversight.
• Coordinate pilot programs and transition AI capabilities into production workflows.
• Manage transformation governance processes and executive reporting on progress and results.
• Support organizational readiness through communications, training, and change management.
• Partner with analytics and operations to measure AI adoption and impact.
• Monitor emerging AI trends to inform roadmap priorities.

Skills

AI fluency

Program management

Change leadership

Strategic thinking

Stakeholder alignment

Education

Bachelor's degree in Business, Marketing, Communications, Information Systems, or a related field

Advanced degree or equivalent experience

Job description

About the Business

LexisNexis Risk Solutions is the essential partner in the assessment of risk. Within our Insurance vertical, we provide customers with solutions and decision tools that combine public and industry specific content with advanced technology and analytics to assist them in evaluating and predicting risk and enhancing operational efficiency. Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle, all while reducing risk. You can learn more about LexisNexis Risk at https://risk.lexisnexis.com/insurance.

About Our Team

As part of the Global Marketing Center of Excellence, our team is focused on advancing the future of AI-enabled marketing. We partner across marketing, sales, product, technology, analytics, and enterprise AI teams to design scalable operating models, accelerate adoption of emerging technologies, and drive measurable business outcomes. Our mission is to help the organization move from AI experimentation to coordinated, enterprise-wide transformation that improves customer engagement, decision-making, and operational effectiveness.

About the Role

LexisNexis Risk Solutions is seeking a strategic, future-focused Senior Marketing Manager to help advance our AI strategy and transformation agenda. This role will play a key role in executing the marketing AI transformation roadmap and helping establish an AI-enabled marketing operating model across the Insurance business.

The Senior Marketing Manager will serve as a day-to-day integrator across strategy, operations, technology, governance, measurement, and talent development. Working closely with senior leaders and cross-functional stakeholders, this individual will translate strategic direction into actionable initiatives, scalable workflows, governance frameworks, workforce enablement programs, and technology recommendations that position the organization for the next era of AI-driven marketing.

This role is ideal for a strategic marketing leader who combines business acumen, AI fluency, program management expertise, and change leadership capabilities with the ability to connect emerging technologies to practical business outcomes.

Responsibilities

• Lead the day-to-day execution and ongoing evolution of the marketing AI transformation roadmap, coordinating priorities, milestones, dependencies, risks, and decisions across multiple workstreams.


• Support the design and phased implementation of an AI-enabled marketing operating model, including governance structures, decision rights, workflows, operating procedures, and human review controls.


• Identify and prioritize high-value AI opportunities across marketing based on business impact, feasibility, scalability, risk, and organizational readiness.


• Translate changes in customer behavior, digital discovery, and AI-mediated engagement into recommendations for marketing capabilities, content strategies, customer journeys, and channel optimization.


• Drive alignment across marketing, sales, product, data, technology, and enterprise AI stakeholders to support transformation initiatives and resolve dependencies.


• Develop and manage current-state and future-state workflows that incorporate AI capabilities, governance requirements, knowledge management, measurement frameworks, and workforce considerations.


• Evaluate build, buy, and partner alternatives by supporting business case development, platform assessments, proof-of-concept initiatives, and vendor evaluations.


• Facilitate the development of AI agent use cases and end-to-end workflows, including knowledge requirements, inputs, outputs, escalation paths, collaboration models, and human oversight.


• Coordinate pilot programs and support the transition of validated AI capabilities into scalable, repeatable production workflows and operating procedures.


• Manage transformation governance processes and executive reporting, providing clear, actionable updates on progress, risks, opportunities, decisions, and business results.


• Support organizational readiness and long-term adoption through communications, training, capability-building initiatives, and change management activities.


• Partner with analytics and operations teams to establish measures of AI adoption, effectiveness, efficiency, quality, and business impact.


• Monitor emerging AI trends, platform developments, and competitive activity to inform roadmap priorities and strategic recommendations.

Requirements

• Bachelor's degree in Business, Marketing, Communications, Information Systems, or a related field.


• Advanced degree or equivalent experience preferred.


• 7+ years of experience in B2B marketing, strategy, digital transformation, marketing technology, innovation, or related leadership roles.


• Demonstrated success leading complex AI, digital, or marketing transformation ini