AI-Driven Marketing Transformation Consultant

Socket.dev; Atlanta (GA); On-site; USD 113,000 - 213,000; Full time

Benefits offered by this job

Paid time off

Medical, dental, and vision coverage

Retirement savings plans

Life and disability insurance

Employee assistance programs

Other benefits

Job summary

Capgemini invites applications for a Marketing Strategy & Transformation practitioner to modernize how clients go to market through marketing operating models, customer engagement strategies, CRM, MarTech, personalization, and omnichannel transformation.

You will design operating models, develop segmentation and lifecycle strategies, and translate challenges into actionable analyses and recommendations, leveraging Salesforce, Adobe, and other platforms as part of AI-enhanced marketing

Qualifications

• 3–7 years in consulting, digital services, marketing strategy, customer engagement, or transformation.
• Experience in marketing transformation, operating models, CRM, or customer engagement.
• Experience leading workstreams and delivering project components independently.
• Knowledge of customer data, segmentation, personalization, omnichannel engagement, and campaign execution.
• Familiarity with Salesforce, Adobe, or related MarTech platforms.
• Strong problem solving, executive communication, and stakeholder management skills.
• Experience working across strategy, data, technology, and design teams.

Responsibilities

• Support marketing strategy and transformation engagements.
• Design marketing operating models, governance, processes, and ways of working.
• Develop segmentation, targeting, personalization, lifecycle, and omnichannel strategies.
• Translate client challenges into structured analyses and practical recommendations.
• Support CRM and MarTech initiatives involving Salesforce, Adobe, or related platforms.
• Collaborate across strategy, data, technology, and customer experience teams.
• Apply AI‑enabled marketing use cases to personalization, content, and decisioning.
• Contribute to proposals, presentations, and practice development.

Skills

AI literacy

Problem solving

Executive communication

Stakeholder management

Cross-functional collaboration

Learning mindset

Education

Bachelor's degree

Advanced degree preferred

Tools

Salesforce

Adobe

Job description

Capgemini invites applications for a Marketing Strategy & Transformation practitioner to modernize how clients go to market through marketing operating models, customer engagement strategies, CRM, MarTech, personalization, and omnichannel transformation.

You will design operating models, develop segmentation and lifecycle strategies, and translate challenges into actionable analyses and recommendations, leveraging Salesforce, Adobe, and other platforms as part of AI-enhanced marketing