AI-Powered Marketing Transformation Architect

Code and Theory; New York (NY); On-site; USD 220,000 - 250,000; Full time

Job summary

Code and Theory is seeking a Senior Director to own the operating model for how marketing gets planned, executed, measured, and improved within large enterprises.

The role focuses on designing and implementing AI-powered pipelines and governance across martech ecosystems, with readiness for forward-deployed work when accounts call. You will lead executive workshops and shape commercial strategy with CMOs and data/MarTech leads.

Qualifications

• 12-15 years across marketing operations, martech, consulting, or transformation delivery.
• Fluency in modern marketing execution: how strategy becomes campaigns, handoffs, data and privacy requirements.
• Track record of shipping in enterprise environments.
• Commercial instinct for shaping scopes, pricing tied to outcomes, defending margin, and growing accounts through proof-driven expansion.
• Hands-on fluency across major martech stacks with depth in at least one.
• Working knowledge of CRM, CDP, DAM, data warehouse, identity resolution, consent management; fluency in LLMs and automation in marketing workflows.
• Credibility with CMOs, marketing operations leads, and data/MarTech leads on architecture and integration.

Responsibilities

• Map the full marketing lifecycle end-to-end and diagnose where the current model breaks across ownership, handoffs, and tooling.
• Design the target-state operating model and governance so brand, legal, and privacy can say yes at speed.
• Reinvent the campaign and content supply chain end-to-end for speed and transparency at every handoff.
• Retro-engineer marketing workflows into AI-powered pipelines designed for scale.
• Configure and integrate marketing platforms (Adobe EPP, Salesforce MC, Braze, Segment, Tealium) per brand requirements.
• Wire new pipelines into the existing stack to run inside the team’s day.
• Design human-in-the-loop patterns that keep brand and privacy review in workflow.
• Own VP-to-C-suite relationships and cross-functional teams to ship work.

Skills

Executive leadership

Enterprise transformation

Cross-functional stakeholder mgmt

AI fluency in marketing

Martech architecture

Change management

Proof-driven strategy

Tools

Adobe Experience Platform

Salesforce Marketing Cloud

Braze

Segment

Tealium

Job description

Code and Theory is seeking a Senior Director to own the operating model for how marketing gets planned, executed, measured, and improved within large enterprises.

The role focuses on designing and implementing AI-powered pipelines and governance across martech ecosystems, with readiness for forward-deployed work when accounts call. You will lead executive workshops and shape commercial strategy with CMOs and data/MarTech leads.