AI-Driven Marketing Ops Leader

Certifid, Inc; Austin (TX); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Medical benefits

401k match

Flexible time off

Remote stipend

Professional development reimbursement

Job summary

CertifID is hiring a Marketing Operations leader to drive program operations, funnel reporting, and cross-functional planning in a fast-growing B2B SaaS environment in Austin. You will partner with revenue leadership and own dashboards, AI-enabled analytics, and a pipeline-focused mindset.

The role demands 7+ years in marketing ops, expertise with Salesforce/HubSpot/Marketo, and a track record of building scalable processes. A Bachelor’s degree is required, and you will manage one direct report.

Qualifications

• 7+ years in Marketing Operations or related role at a B2B SaaS or high-growth tech company
• Deep understanding of demand generation, lifecycle marketing, digital programs, and integrated campaigns
• Strong experience measuring marketing performance, linking activity to pipeline and revenue
• Experience building scalable operational frameworks: campaign planning, funnel reporting, and program tracking
• Comfort working with marketing and revenue data; able to pull analysis without a data team
• Fluency with modern marketing tech: Salesforce, HubSpot or Marketo, BI platforms
• Genuine AI fluency; AI tools as a standard part of daily work
• Strong communication and leadership of at least one direct report
• Bachelor’s degree in Marketing, Business, Economics, or related field

Responsibilities

• Own marketing program operations to enable fast, clear impact reporting
• Run funnel measurement and pipeline reporting across channels
• Build dashboards and reporting cadence for marketing and revenue leaders
• Partner on marketing planning with clear timelines, owners, and measurements
• Drive cross-functional alignment with sales, finance, and customer success
• Improve how the team operates by reducing friction and speeding execution
• Support experimentation and iteration with quick result analysis
• Use AI as operational leverage to automate reporting and analysis
• Manage and develop one direct report with clear expectations

Skills

Marketing Operations

Growth Operations

B2B SaaS

Pipeline measurement

AI fluency

Communication

Leadership

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

Hex

Looker

Job description

CertifID is hiring a Marketing Operations leader to drive program operations, funnel reporting, and cross-functional planning in a fast-growing B2B SaaS environment in Austin. You will partner with revenue leadership and own dashboards, AI-enabled analytics, and a pipeline-focused mindset.

The role demands 7+ years in marketing ops, expertise with Salesforce/HubSpot/Marketo, and a track record of building scalable processes. A Bachelor’s degree is required, and you will manage one direct report.