AI-Driven Marketing Operations Lead

Lever, Inc.; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

Lever, Inc. seeks a Marketing Operations Lead in the United States to own the tech stack, data, and processes that power campaigns. You will optimize HubSpot usage, implement AI-driven workflows, and partner with Marketing, Sales, and RevOps to keep projects moving and reporting precise.

You will design scalable marketing processes, build analytics frameworks, and lead cross-functional initiatives that improve velocity and ROI. Strong communication and HubSpot expertise are essential.

Qualifications

• 5+ years in marketing operations with HubSpot expertise (certifications a plus).
• Strong analytics, reporting, and dashboarding experience.
• Proven track record leading cross-functional projects with multiple stakeholders.
• Hands-on use of AI tools to improve workflows, personalization, and automation.
• Excellent process-design and documentation skills.
• Ability to translate data and systems into clear recommendations for non-technical stakeholders.
• B2B SaaS or real estate sector experience preferred.

Responsibilities

• Own and optimize the marketing technology stack, with HubSpot as the core platform—admin, workflows, integrations, and data hygiene.
• Design and improve marketing processes to boost team efficiency and campaign velocity.
• Build analytics and reporting frameworks for leadership to view marketing performance and ROI.
• Lead cross-functional projects spanning Marketing, Sales, and other departments.
• Identify and implement AI-powered tools to improve productivity, personalization, and speed.
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot.
• Serve as the internal MarTech expert and trainer, setting best practices.
• Monitor data quality across marketing systems and ensure clean handoffs with CRM data.

Skills

HubSpot administration

Marketing analytics

Cross-functional leadership

AI in marketing workflows

Process design

Clear communication

B2B SaaS/Real estate experience

Tools

HubSpot

Job description

Lever, Inc. seeks a Marketing Operations Lead in the United States to own the tech stack, data, and processes that power campaigns. You will optimize HubSpot usage, implement AI-driven workflows, and partner with Marketing, Sales, and RevOps to keep projects moving and reporting precise.

You will design scalable marketing processes, build analytics frameworks, and lead cross-functional initiatives that improve velocity and ROI. Strong communication and HubSpot expertise are essential.