AI-Driven Marketing Ops: Data & Systems Lead

SentinelOne, Inc.; New York (NY); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Employee assistance program

Gym reimbursement

Unlimited Time Off

16 weeks Gender-Neutral Parental Leave

Restricted Stock Unit Program

401K

Job summary

SentinelOne, Inc. is seeking a Marketing Operations Analyst (Data & Systems) to deepen data integrity across Marketo and Salesforce and to optimize the marketing engine through AI-assisted insights.

You will audit, clean, and document Martech data, while supporting primary admins and expanding system capabilities across Reachdesk, Qualified, and other tools. A data-driven mindset is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Data Science or related field.
• AI fluency and comfort using AI tools to draft workflow logic and accelerate data analysis.
• Strong analytical mindset with ability to audit thousands of rows for logic errors.
• Systems lens to understand ripple effects across Salesforce and reporting.

Responsibilities

• Audit and optimize Marketo and Salesforce data workflows, and fix sync issues.
• Lead data hygiene initiatives: de-duplicate records, normalize fields, clean legacy processes.
• Draft technical requirements and prescribe solutions to improve system efficiency.
• Develop advanced reporting and lifecycle models to surface anomalies in funnel movement.
• Assist primary admins in managing the MarTech stack (Reachdesk, Qualified, Demandbase, Pathfactory, Splash).
• Document system logic and data flows for transparency and scalability.
• Identify bottlenecks and data discrepancies to prevent impact on Sales outreach.

Skills

AI fluency

Analytical mindset

Systems thinking

Data analysis

Education

Bachelor's degree in Marketing, Business Administration, Data Science

Tools

Marketo

Salesforce

Reachdesk

Qualified

Demandbase

Pathfactory

Splash

Job description

SentinelOne, Inc. is seeking a Marketing Operations Analyst (Data & Systems) to deepen data integrity across Marketo and Salesforce and to optimize the marketing engine through AI-assisted insights.

You will audit, clean, and document Martech data, while supporting primary admins and expanding system capabilities across Reachdesk, Qualified, and other tools. A data-driven mindset is essential.