AI-Driven Marketing Ops Analyst - Data & Systems

SentinelOne; United States; On-site; USD 93,000 - 128,000; Full time

Benefits offered by this job

Restricted Stock Units (RSUs)

Employee Stock Purchase Plan (ESPP)

Flexible time off

Paid holidays and sick time

Parental leave

Grandparent leave

Medical, dental, and vision coverage

401(k) with company match

Life and disability insurance

Health and dependent care FSA

Voluntary benefits (hospital, accident

Cancer Care program

Global travel medical insurance

Home office allowance

Mobile phone reimbursement

Wellness coach

Wellness/gym reimbursement

Fertility coverage

Adoption & surrogacy reimbursement

Job summary

SentinelOne is seeking a Marketing Operations Analyst (Data & Systems) to dive into Marketo and Salesforce, auditing data, cleaning legacy records, and driving AI-informed improvements. You will act as secondary administrator for our MarTech stack and translate technical findings into actionable leadership insights.

With 3+ years in Marketing Operations and strong analytics, you’ll help optimize data workflows, improve lifecycle tracking, and support primary admins across tools like Reachdesk

Qualifications

• 3 or more years in Marketing Operations with a heavy focus on data analysis and systems architecture.
• Advanced proficiency in Marketo and Salesforce, with comfort navigating complex smart lists, flow actions, custom objects, and report builders.
• Analytical mindset with experience auditing large data sets to identify logic errors.

Responsibilities

• Technical research and diagnostics: conduct deep-dive audits into system behaviors and data discrepancies.
• Data hygiene and cleanup: de-duplicate records, normalize data fields, and overhaul legacy processes in Marketo and Salesforce.
• Prescriptive problem solving: draft technical requirements and prescribe solutions to improve system efficiency.
• Advanced reporting and analysis: maintain lifecycle models and ensure leads move through the funnel correctly.
• Secondary administration: support primary admins of the MarTech stack including Reachdesk, Qualified, Demandbase, Pathfactory, and Splash.
• Systems documentation: create and update technical documentation for scoring, routing and lifecycle stages.

Skills

Marketing Operations

Data analysis

Marketo

Salesforce

AI tools

Education

Bachelor's degree in Marketing

Business Administration

Data Science

Tools

Marketo

Salesforce

Job description

SentinelOne is seeking a Marketing Operations Analyst (Data & Systems) to dive into Marketo and Salesforce, auditing data, cleaning legacy records, and driving AI-informed improvements. You will act as secondary administrator for our MarTech stack and translate technical findings into actionable leadership insights.

With 3+ years in Marketing Operations and strong analytics, you’ll help optimize data workflows, improve lifecycle tracking, and support primary admins across tools like Reachdesk