AI-Powered Marketing Data Ops Analyst

Palo Alto Networks, Inc.; Santa Clara (CA); On-site; USD 106,000 - 171,000; Full time

Job summary

Palo Alto Networks, Inc. is seeking a Technical Data Operations Analyst to oversee the end-to-end marketing data flow and partner with IT and BI to operationalize insights through AI agents and workflows.

This role sits within the digital marketing organization and acts as the bridge for flawless technical execution. Reporting to the Director of Marketing Data and Operations, this leader will drive digital acquisition, integrate AI, and scale end-to-end workflows for unprecedented scale and

Qualifications

• Experience in Marketing Operations or Digital Marketing roles, with a track record of supporting technical initiatives.
• Experience designing and implementing data infrastructure for real-time decisioning.
• Strong working knowledge of MarTech integrations including CDPs, CRMs (Salesforce), and data warehousing solutions (Snowflake, BigQuery).
• Hands-on experience with LeanData, Demandbase, and Allocadia.
• Technical proficiency in utilizing AI/ML, Generative AI, and Predictive modeling for real-time data orchestration.
• Demonstrated ability to translate business objectives into technical requirements and user stories (PRDs).
• Strong project management skills, utilizing agile methodologies to coordinate cross-functional technical projects.
• Clear understanding and practical application of GDPR, CCPA, and other privacy standards.

Responsibilities

• Data Knowledge Base: Serve as a key point of contact for the marketing technology stack—partnering with BI and IT to support operational insights.
• Privacy Coordinator: Act as the marketing privacy coordinator and support privacy compliance initiatives with legal and privacy teams.
• Data Governance: Act as the marketing data steward to support data governance and operational transparency.
• Customer 360: Support operationalization of Customer 360 on CDP and enable unified segmentation on profiles.
• AI Implementation: Assist in operationalizing data models and AI with BI, Analytics, AdTech, and IT.
• Operational Analysis: Perform quantitative operational analysis and modeling across the marketing landscape.
• Process Efficiency: Contribute to best practices for efficient data operations.
• Process Documentation: Document scalable operational processes (SLAs, governance) to optimize workflow efficiency.

Skills

Marketing Ops

Data Infrastructure

CDP

Salesforce

Snowflake

BigQuery

AI/ML

Generative AI

Python

SQL

Agile

Privacy Compliance

Tools

LeanData

Demandbase

Allocadia

Job description

Palo Alto Networks, Inc. is seeking a Technical Data Operations Analyst to oversee the end-to-end marketing data flow and partner with IT and BI to operationalize insights through AI agents and workflows.

This role sits within the digital marketing organization and acts as the bridge for flawless technical execution. Reporting to the Director of Marketing Data and Operations, this leader will drive digital acquisition, integrate AI, and scale end-to-end workflows for unprecedented scale and