Marketing Operations Lead

Lwolf; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

Lwolf is seeking a Marketing Operations Lead to own the tech stack, ensure data hygiene, and drive AI-enabled workflows across Marketing, Sales, and RevOps. You will maintain HubSpot, design processes, and build analytics to measure ROI.

Ideal candidates have 5+ years in marketing operations with HubSpot expertise, strong analytics, and a track record of leading cross-functional initiatives in a B2B SaaS or real estate context.

Qualifications

• 5+ years in marketing operations.
• HubSpot administration and/or certifications a plus.
• Proven experience with marketing analytics, reporting and dashboards.
• Hands-on experience applying AI tools to marketing workflows.
• Strong process-design and documentation skills.
• Excellent communication; translate data for non-technical stakeholders.
• B2B SaaS or real estate industry experience a plus.

Responsibilities

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene.
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity.
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI.
• Lead cross-functional projects spanning Marketing, Sales, and other departments, keeping timelines and deliverables aligned.
• Identify and implement AI-powered tools and workflows to improve marketing productivity and personalization.
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot.
• Serve as the internal expert for MarTech questions, training, and best practices.
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data.

Skills

HubSpot admin

Marketing analytics

Cross-functional leadership

AI in marketing

Data hygiene

Communication skills

Tools

HubSpot

Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data
• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process-design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem