Lead Marketer, AI-Driven Automation

HubSpot

Cambridge (MA)

Hybrid

GBP 90,000 - 150,000

Full time

14 days+

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Job summary

HubSpot is seeking a Lead Marketer, AI Usage Automation, to define how we use data, AI, and digital experiences to guide customers at scale. You will own the strategy behind customer communications and collaborate with Marketing, Engineering, Analytics, and other partners to turn strategy into scalable experiences.

You will design the data inputs, write briefs for technical teams, run experiments, and communicate results to senior leaders.

Qualifications

Experience defining AI-powered customer automation strategies.
Ability to translate strategy into briefs for engineering and partners.
Strong cross-functional collaboration with Marketing, Engineering, Analytics and other teams.
Experience writing and quality-assuring email and in‑app outputs.
Proven ability to design and run experiments to improve outcomes.

Responsibilities

Define the strategy for AI-powered customer automation, including target customers, signals triggering outreach, and goals for each interaction.
Design the ideal customer experience and specify data inputs to deliver it; translate strategy into clear briefs for engineering and partnerships.
Lead cross-functional teams to resolve priorities and improve processes and architectures.
Write and quality-assure email and in-app outputs; review AI-generated prompts for clarity and accuracy.
Own experiment design, establish treatment/control groups, and measure success windows.
Prepare executive readouts and scalable frameworks to communicate program strategy and results.