Marketing Operations Lead

Lever, Inc.; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

Lever, Inc. seeks a Marketing Operations Lead in the United States to own the tech stack, data, and processes that power campaigns. You will optimize HubSpot usage, implement AI-driven workflows, and partner with Marketing, Sales, and RevOps to keep projects moving and reporting precise.

You will design scalable marketing processes, build analytics frameworks, and lead cross-functional initiatives that improve velocity and ROI. Strong communication and HubSpot expertise are essential.

Qualifications

• 5+ years in marketing operations with HubSpot expertise (certifications a plus).
• Strong analytics, reporting, and dashboarding experience.
• Proven track record leading cross-functional projects with multiple stakeholders.
• Hands-on use of AI tools to improve workflows, personalization, and automation.
• Excellent process-design and documentation skills.
• Ability to translate data and systems into clear recommendations for non-technical stakeholders.
• B2B SaaS or real estate sector experience preferred.

Responsibilities

• Own and optimize the marketing technology stack, with HubSpot as the core platform—admin, workflows, integrations, and data hygiene.
• Design and improve marketing processes to boost team efficiency and campaign velocity.
• Build analytics and reporting frameworks for leadership to view marketing performance and ROI.
• Lead cross-functional projects spanning Marketing, Sales, and other departments.
• Identify and implement AI-powered tools to improve productivity, personalization, and speed.
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot.
• Serve as the internal MarTech expert and trainer, setting best practices.
• Monitor data quality across marketing systems and ensure clean handoffs with CRM data.

Skills

HubSpot administration

Marketing analytics

Cross-functional leadership

AI in marketing workflows

Process design

Clear communication

B2B SaaS/Real estate experience

Tools

HubSpot

Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Key Responsibilities:

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process-design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem

$100,000 - $130,000 a year