Marketing Operations Lead: AI-Driven HubSpot & Analytics

Lever, Inc.; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

Lever, Inc. is seeking a Marketing Operations Lead to own the tech stack, data, and processes that power marketing campaigns across the organization.

You will manage HubSpot, oversee workflows, integrations, and data hygiene to ensure campaigns run smoothly and results are measured. You will lead AI-powered tool adoption, collaborate with Marketing, Sales, and RevOps, and build analytics frameworks that deliver a clear view of marketing ROI.

Qualifications

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process-design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem

Responsibilities

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Skills

HubSpot administration

Marketing analytics

Cross-functional leadership

AI tools in marketing

Process design

Communication skills

Data quality management

Tools

HubSpot

Job description

Lever, Inc. is seeking a Marketing Operations Lead to own the tech stack, data, and processes that power marketing campaigns across the organization.

You will manage HubSpot, oversee workflows, integrations, and data hygiene to ensure campaigns run smoothly and results are measured. You will lead AI-powered tool adoption, collaborate with Marketing, Sales, and RevOps, and build analytics frameworks that deliver a clear view of marketing ROI.