Marketing Operations Lead

Lone Wolf Technologies; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

Lone Wolf Technologies seeks a Marketing Operations Lead to own the tech stack, processes, data, and systems powering marketing campaigns. You will optimize HubSpot usage, drive AI-enabled workflows, and partner with Marketing, Sales, and RevOps to keep projects moving and reporting precise.

You will build analytics frameworks, lead cross-functional initiatives, and ensure data quality for clean handoffs with CRM systems. Strong communication and a B2B SaaS or real estate background are a plus.

Qualifications

• 5+ years in marketing operations with hubspot administration experience.
• Strong analytics, reporting, and dashboarding track record.
• Proven ability to lead cross-functional projects with multiple stakeholders.
• Hands-on experience applying AI tools to marketing workflows.
• Excellent process-design and documentation skills.
• Clear communication translating data for non-technical stakeholders.
• B2B SaaS or real estate industry experience is a plus.

Responsibilities

• Own and optimize the marketing technology stack with HubSpot at the core.
• Design and improve marketing processes to boost efficiency and velocity.
• Build analytics and reporting frameworks for clear ROI visibility.
• Lead cross-functional projects across Marketing, Sales and RevOps.
• Identify and implement AI-powered tools to improve productivity.
• Manage lead scoring, segmentation and lifecycle automation in HubSpot.
• Serve as MarTech expert, trainer, and best-practices resource.
• Ensure data quality and clean handoffs with CRM data.

Skills

Marketing ops

Analytics & dashboards

Cross-functional leadership

AI in marketing

Process design

Communication

Tools

HubSpot

Job description

The Marketing Operations Lead owns the engine behind our marketing team the tech stack, the processes, the data, and the systems that let every campaign run smoothly and every result get measured. This person keeps HubSpot humming, brings AI tools into everyday workflows, and partners across Marketing, Sales, and RevOps to keep projects moving and reporting sharp.

Key Responsibilities:

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene
• Design and continuously improve marketing processes to increase team efficiency and campaign velocity
• Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI
• Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned
• Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution
• Manage lead scoring, segmentation, and lifecycle automation within HubSpot
• Serve as the internal expert and go-to resource for MarTech questions, training, and best practices
• Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data

Requirements:

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus)
• Proven experience with marketing analytics, reporting, and dashboarding
• Track record leading cross-functional projects with multiple stakeholders
• Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis)
• Strong process-design and documentation skills
• Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders
• B2B SaaS or real estate industry experience a plusequirem

$100,000 - $130,000 a year