AI-Driven GTM Strategist: Demand Gen & Prospecting

Workday; Boston (MA); Hybrid; USD 134,000 - 238,000; Full time

Benefits offered by this job

Flexible work

Stock grants

Bonus plan

Job summary

Workday in the United States is seeking a strategic operator to bridge business strategy and technical execution for AI-driven demand generation and prospecting. You will serve as the translator between Sales, SDR, Product, and Marketing to turn business needs into high-level system requirements.

You’ll collaborate with GTM Tech & Systems, Data Engineering, and BT to shape end-to-end demand-gen processes, define guardrails, and monitor performance, helping the organization turn insights into

Qualifications

• 8 years of GTM/revenue operations or outbound prospecting experience, specifically in AI-driven demand generation and prospecting strategy.
• 6 years of designing and mapping end-to-end GTM process architecture across an enterprise-scale revenue organization.
• 5 years of experience influencing VP and SVP-level stakeholders to drive modern AI-driven GTM models.

Responsibilities

• Define end-to-end AI-driven demand-generation and prospecting process without performing hands-on technical build.
• Translate business requirements for technical teams and translate objectives into functional requirements and system logic.
• Align cross-functional strategy with sales, SDR, partner, product and marketing to ensure ICP targeting and pipeline goals.
• Define governance and guardrails for AI workflows and delegate tool configuration to systems teams.
• Monitor GTM AI trends and advise leadership on innovations and investments.
• Measure prospecting framework performance and optimize conversion pathways with analytics.

Skills

GTM/revenue operations

AI-driven demand generation

outbound prospecting

stakeholder management

cross-functional collaboration

BRD writing

Tools

Salesforce

Sales engagement platforms

Outreach

SalesLoft

Clay

6sense

Job description

Workday in the United States is seeking a strategic operator to bridge business strategy and technical execution for AI-driven demand generation and prospecting. You will serve as the translator between Sales, SDR, Product, and Marketing to turn business needs into high-level system requirements.

You’ll collaborate with GTM Tech & Systems, Data Engineering, and BT to shape end-to-end demand-gen processes, define guardrails, and monitor performance, helping the organization turn insights into