AI-Driven GTM Marketing Operations Leader

Allego; Waltham (MA); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Medical/dental/vision

Unlimited vacation

Parental leave

HRA

FSA

401(k) with matching

Disability & life insurance

Hybrid/remote option

Job summary

Allego in the Boston area is seeking a Marketing Engineering & Operations leader to shape our revenue engine. You will own GTM systems, data, and automation, partnering with Marketing, RevOps, SDR, and Sales to drive growth.

This role blends strategic thinking with hands-on systems work, using AI-driven workflows to improve data quality, lead management, and funnel performance. Hybrid work is offered with a focus on scalable processes and measurable results.

Qualifications

• 10+ years in marketing operations at a B2B SaaS company.
• Has owned the full ops function, not just administered tools.
• Understands what $50M ARR looks like operationally and what $100M needs.
• Experience building or inheriting a broken stack and making it work.
• Strong cross-functional collaboration with Marketing, RevOps, and Sales.

Responsibilities

• Own HubSpot as the primary marketing platform, including architecture, workflows, integrations, lifecycle management, and data governance.
• Partner with RevOps and Salesforce to ensure data flow and alignment across the revenue funnel.
• Establish scalable standards for campaign setup, data structure, naming conventions, lifecycle stages, and governance.
• Drive ongoing optimization of the GTM technology stack to improve efficiency, visibility, and performance.
• Develop repeatable QA processes, documentation, and governance standards for flawless campaign execution.
• Own the operational framework supporting demand generation programs from lead capture through qualification, routing, nurture, and handoff.
• Build and scale email and nurture infrastructure for personalized, journey-based engagement.
• Design and evolve a lead management framework with ICP fit, firmographic/technographic data, behavioral signals, and third-party data.
• Monitor key metrics and leverage AI-enabled workflows to improve efficiency and revenue outcomes.
• Deliver actionable insights and dashboards to guide leadership investments and growth.

Skills

HubSpot admin

Salesforce fluency

Attribution modeling

MQL scoring

ICP/intent data

AI automation

BI dashboards

Cross-functional leadership

Roadmap planning

Inbound SDR tooling

Tools

Nooks AI

6sense

Bombora

Job description

Allego in the Boston area is seeking a Marketing Engineering & Operations leader to shape our revenue engine. You will own GTM systems, data, and automation, partnering with Marketing, RevOps, SDR, and Sales to drive growth.

This role blends strategic thinking with hands-on systems work, using AI-driven workflows to improve data quality, lead management, and funnel performance. Hybrid work is offered with a focus on scalable processes and measurable results.