AI-Driven Growth Director for EdTech Marketing

Superbuilders; Austin (TX); Hybrid; USD 200,000 - 230,000; Full time

Job summary

Alpha School is seeking a growth marketer to build and scale a data-driven marketing engine for a national summer camp launch, spanning awareness to enrollment.

You will own cross-market funnels, employ AI-first strategies, and partner with a compact, high-agency team to measure every dollar and optimize the user journey.

This role requires hands-on GTM engineering, multi-market execution, and relentless focus on converting families to enrollments.

Qualifications

• 7+ years of marketing experience, with strong B2C growth.
• Proven track record of driving registrations, enrollments, or revenue.
• Experience marketing to high-net-worth families.
• Hands-on GTM engineering experience building funnels and attribution.
• Experience with multi-market launches and events.
• Ability to write copy and manage campaigns end-to-end.

Responsibilities

• Build and run the full summer camp funnel across markets.
• Activate email, social content, influencer partnerships, directories, and partnerships.
• Work with branding to craft social proof and referrals rather than ads.
• Launch in multiple markets with localized messaging and pricing.
• Build conversion tracking, attribution, and funnel analytics.
• Own registration and enrollment experience.
• Automate lead scoring, nurture sequences, and campaign ops.
• Instrument everything and measure impact.

Skills

GTM engineering

Multi-market launches

Email campaigns

Data-driven decisions

Job description

Alpha School is seeking a growth marketer to build and scale a data-driven marketing engine for a national summer camp launch, spanning awareness to enrollment.

You will own cross-market funnels, employ AI-first strategies, and partner with a compact, high-agency team to measure every dollar and optimize the user journey.

This role requires hands-on GTM engineering, multi-market execution, and relentless focus on converting families to enrollments.