Director of Digital Marketing & Growth (Remote)

MagicSchool AI; Denver (CO); Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Unlimited time off

Employer-paid health insurance

Stock options

401k match

Monthly wellness stipend

Job summary

MagicSchool AI is seeking a Director of Digital Marketing to build and lead our paid and organic acquisition engines. You will own audience strategies for teachers and district partners, manage a multi‑million dollar budget, and drive website optimization and lifecycle marketing.

This hands‑on leadership role reports to the CMO, mentors a small team and agencies, and collaborates with Sales, Product, and Customer Success to deliver measurable growth while advancing education through technology.

Qualifications

• Director-level experience managing a multi-million dollar marketing budget.
• Hands-on and managerial experience in search engine marketing with ROI-positive campaigns.
• Deep experience running paid social campaigns, especially on Meta and LinkedIn.
• Proven ability to drive both B2C user acquisition and B2B demand generation.
• Experience managing web developers and overseeing website strategy.

Responsibilities

• Drive B2C signups and adoption through paid digital channels.
• Generate top-of-funnel leads and pipeline for B2B sales across search, paid social, display, and other paid channels.
• Own the website strategy and conversion-focused roadmap (Webflow, A/B tests).
• Oversee lifecycle and email marketing to improve activation and retention.
• Manage paid digital agency and contractors for clear performance.
• Build cross-channel reporting to tell a data-driven story.
• Partner with Product, Sales, CS to align with company goals.

Skills

Data fluency

Ownership

Collaboration

Coachability

Comfort with ambiguity

Mission alignment

Tools

Iterable

Webflow

Looker

Metabase

Amplitude

HockeyStack

Job description

MagicSchool AI is seeking a Director of Digital Marketing to build and lead our paid and organic acquisition engines. You will own audience strategies for teachers and district partners, manage a multi‑million dollar budget, and drive website optimization and lifecycle marketing.

This hands‑on leadership role reports to the CMO, mentors a small team and agencies, and collaborates with Sales, Product, and Customer Success to deliver measurable growth while advancing education through technology.